Join us Sept. 14-16 in Miami to connect with top publishing leaders
Legacy beauty companies are competing in an arms race to buy up the most buzzworthy, trendy and innovative brands.
Revlon is the latest to announce a new restructuring plan that puts the company’s individual brands at the center of its strategy, rather than retail channels. Revlon’s branches of business will be divided and organized into four categories: the Revlon brand, Elizabeth Arden, which Revlon acquired in October, fragrances and portfolio brands, which includes Almay, Mitchum, Gatineau, SinfulColors and Pure Ice cosmetics.
To read the rest of this story, please visit Glossy.
More in Marketing
How every major platform pays creators
Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.
Brands bring the U.S. Open to fans with tennis-themed pop-ups around New York City
Marketers are pulling out all the stops to tie their brands to the U.S. Open, including hosting public pop-ups in other parts of New York City.
Target’s new beauty selection has almost no Black-owned brands
Of the 90 brands listed as part of the new beauty assortment, Modern Retail could only identify two with Black owners or founders.