Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Legacy beauty companies are competing in an arms race to buy up the most buzzworthy, trendy and innovative brands.
Revlon is the latest to announce a new restructuring plan that puts the company’s individual brands at the center of its strategy, rather than retail channels. Revlon’s branches of business will be divided and organized into four categories: the Revlon brand, Elizabeth Arden, which Revlon acquired in October, fragrances and portfolio brands, which includes Almay, Mitchum, Gatineau, SinfulColors and Pure Ice cosmetics.
To read the rest of this story, please visit Glossy.
More in Marketing
Mars wants to future proof impulse buys as AI is poised to take over more grocery runs
Mars readies for AI grocery agents by chasing LLM visibility and immersive stores as impulse buys shift. See what’s at stake.
TikTok Shop launches a paid premium tier for 1M of its top U.S. shoppers
TikTok Shop is offering the shopping service to more than 1 million people it has identified as its most loyal U.S. customers.
OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad
OpenAI is giving brands a free route into ChatGPT conversations through business agents, but keeping control of the data and recommendations.