Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
When Michelle Lee became editor-in-chief of Allure magazine last fall, she had her sights set on significant digital transformation.
With a background in digital media and web design (most recently as the former editor-in-chief and chief marketing officer of Nylon), she set out to expand Allure’s e-commerce play and make it easier for visitors to use the relaunched site, which went live today. The redesign was largely focused on improving the user experience with with more opportunities to engage with the content and more ways to find new beauty products.
To read the rest of this story, please visit Glossy.
More in Marketing
The case for and against retail media networks as brand-building channels
Retail media networks pitch brand-building on shopper data, but ROI metrics, costs and budget fights hold them back.
Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands
For brands, Pinterest executives said, the opportunity is huge. Pinterest’s user base is growing and, importantly for many companies, young.
Future of Marketing Briefing: Creators are learning to pitch AEO, not just audiences
The next line in a creator’s pitch: I got cited