Prices rise tomorrow. Last chance for best rate.
When Michelle Lee became editor-in-chief of Allure magazine last fall, she had her sights set on significant digital transformation.
With a background in digital media and web design (most recently as the former editor-in-chief and chief marketing officer of Nylon), she set out to expand Allure’s e-commerce play and make it easier for visitors to use the relaunched site, which went live today. The redesign was largely focused on improving the user experience with with more opportunities to engage with the content and more ways to find new beauty products.
To read the rest of this story, please visit Glossy.
More in Marketing
“Brands recognize the cultural dominance of podcasts”: global podcaster Mel Robbins talks AI, ad budgets and audience ownership
The global podcaster sat down with Digiday during her first-ever Cannes Lions — an event she now knows holds real value.
Dollar Shave Club’s bet: AI makes agencies optional, not obsolete
Dollar Shave Club makes 90% of its advertising in-house. AI is coming for the other 10%.
WTF is AI poisoning?
LLM search results have become an important channel for marketers. They’re also a conduit for rivals to sow misinformation against a brand’s online profile.