Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
When Michelle Lee became editor-in-chief of Allure magazine last fall, she had her sights set on significant digital transformation.
With a background in digital media and web design (most recently as the former editor-in-chief and chief marketing officer of Nylon), she set out to expand Allure’s e-commerce play and make it easier for visitors to use the relaunched site, which went live today. The redesign was largely focused on improving the user experience with with more opportunities to engage with the content and more ways to find new beauty products.
To read the rest of this story, please visit Glossy.
More in Marketing
Future of Marketing Briefing: Creators had a big year. Christmas still went to the celebrities
Despite leaning on creators for most of the year, marketers aren’t doing it for the holiday crunch. That job still belongs to celebrities.
In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.
Agencies find AI overuse is leading to brief bloat
Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.