Secure your place at the Digiday Publishing Summit in Vail, March 23-25
A Burberry-Coach marriage would hardly make a power couple.
Burberry is reportedly in talks to acquire Coach for an estimated $20 million, according to financial blog Betaville. Burberry has been plagued with declining sales, announcing earlier this week that wholesale revenues from sources like department stores dipped 14 percent overall, down 25 percent in the U.S. market alone. Likewise, Coach has struggled to retain its brand image, announcing this summer that it planned to scale back offerings at mid-tier department stores in an effort to move toward a more high-end image.
To read the rest of this story, please visit Glossy.
More in Marketing
‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
WPP declared itself transformed. CMOs will decide if that’s true.
Why a Gen Alpha–focused skin-care brand is giving equity to teen creators
Brands are looking for new ways to build relationships that last, and go deeper than a hashtag-sponsored post.
Pitch deck: How ChatGPT ads are being sold to Criteo advertisers
OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.