Cyber Week Sale:

Save 50% on a 3-month Digiday+ membership. Ends Dec 5.

SUBSCRIBE

What the potential Burberry and Coach merger says about luxury retail

A Burberry-Coach marriage would hardly make a power couple.

Burberry is reportedly in talks to acquire Coach for an estimated $20 million, according to financial blog Betaville. Burberry has been plagued with declining sales, announcing earlier this week that wholesale revenues from sources like department stores dipped 14 percent overall, down 25 percent in the U.S. market alone. Likewise, Coach has struggled to retain its brand image, announcing this summer that it planned to scale back offerings at mid-tier department stores in an effort to move toward a more high-end image.

To read the rest of this story, please visit Glossy.

More in Marketing

U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer

For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.

‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year

This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.

Behind the rise of the chief productivity officer and what it means for companies and employees

The CPO is envisioned as the leader who orchestrates people and technology together to drive business outcomes.