A Burberry-Coach marriage would hardly make a power couple.
Burberry is reportedly in talks to acquire Coach for an estimated $20 million, according to financial blog Betaville. Burberry has been plagued with declining sales, announcing earlier this week that wholesale revenues from sources like department stores dipped 14 percent overall, down 25 percent in the U.S. market alone. Likewise, Coach has struggled to retain its brand image, announcing this summer that it planned to scale back offerings at mid-tier department stores in an effort to move toward a more high-end image.
To read the rest of this story, please visit Glossy.
More in Marketing
CMO Strategies: A guide to display ads — benefits, obstacles and trends
The third installment of Digiday’s 2024 CMO Strategies series examines current investment in display advertising, as well as the business strategies and challenges associated with this marketing channel.
‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms
Some even ponder the benefits of regulating web browsers, just like a public utility.
Why angel investor Matthew Ball still believes in the metaverse
Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.