AI Marketing Strategies | NYC

Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more

SECURE SEAT

What the potential Burberry and Coach merger says about luxury retail

A Burberry-Coach marriage would hardly make a power couple.

Burberry is reportedly in talks to acquire Coach for an estimated $20 million, according to financial blog Betaville. Burberry has been plagued with declining sales, announcing earlier this week that wholesale revenues from sources like department stores dipped 14 percent overall, down 25 percent in the U.S. market alone. Likewise, Coach has struggled to retain its brand image, announcing this summer that it planned to scale back offerings at mid-tier department stores in an effort to move toward a more high-end image.

To read the rest of this story, please visit Glossy.

More in Marketing

Inside the brand and agency scramble for first-party data in the AI era

Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.

Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media

The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.

What does media spend look like for 2026? It could be worse — and it might be

Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.