A Burberry-Coach marriage would hardly make a power couple.
Burberry is reportedly in talks to acquire Coach for an estimated $20 million, according to financial blog Betaville. Burberry has been plagued with declining sales, announcing earlier this week that wholesale revenues from sources like department stores dipped 14 percent overall, down 25 percent in the U.S. market alone. Likewise, Coach has struggled to retain its brand image, announcing this summer that it planned to scale back offerings at mid-tier department stores in an effort to move toward a more high-end image.
To read the rest of this story, please visit Glossy.
More in Marketing
From strategy to CEO: Ruben Schreurs to lead Ebiquity through industry change
Media management firm Ebiquity has promoted chief strategy officer Ruben Schreurs to CEO, succeeding Nick Waters.
Why some creators are livid over the rise of fraudulent behavior in Fortnite and Roblox
For Fortnite Creative maps, the first few days after publication are crucial for determining their long-term success. At the moment, Epic’s DMCA claim system allows maps to sit in limbo for up to 10 days before reinstating them, even if the claim ultimately turns out to be false.
Digiday+ Research: Amazon’s importance to marketers’ holiday strategies grows this year
Amazon will be a major player in marketers’ holiday strategies this year, and its position in holiday sales and marketing is only growing stronger.