Only a few spots left to join us for AI Marketing Strategies

Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others

SECURE YOUR SEAT

Pizza Hut could be your next OKCupid match

Is your ideal mate someone who is ready to take orders from you all of the time and will show up at your doorstep with pizza after you’ve had a long day and just want to veg out and watch TV all night?

If so, then you are in luck, because your perfect match is waiting for you on OKCupid — and that match is Pizza Hut.

In a cute marketing move just in time for Valentine’s Day, the pizza chain has set up an OKCupid page because, as the brand explained on Twitter, it gets so many marriage proposals from fans. In the past two hours alone there have been four Pizza Hut marriage requests:

Screen Shot 2014-02-10 at 1.49.52 PM

The pizza chain wants to find the person with the best proposal idea. Digiday has previous examined the special lives of people who voluntarily interact with brands on Twitter — going as far as begging brands to follow them back.

But marry them?

As Pizza Hut explains on its OKCupid page, it’s flattered by the many marriage proposals it gets from fans, but Pizza Hut wants the moment to be special, not just a lame tweet. That’s why the brand is asking people to get creative when popping the question. Send an Instagram video to @pizzahut or tweet @pizzahut a Vine tagged #CommitToGreatness by Feb 21st describing their greatest proposal ideas.

Men and women alike have already started sharing their videos:

While this is a fun stunt, we hope brands getting onto online dating sites doesn’t become a new trend. It’s already hard enough to sort through the riff raff on OKCupid, amiright?

More in Marketing

Perplexity is betting big on creators

AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.

Marketers are using AI search concerns to argue for higher media budgets

Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They’re using that concern to make their case for more media dollars.

In Graphic Detail: Inside the scramble to measure a brand’s AI visibility

Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.