Is your ideal mate someone who is ready to take orders from you all of the time and will show up at your doorstep with pizza after you’ve had a long day and just want to veg out and watch TV all night?
If so, then you are in luck, because your perfect match is waiting for you on OKCupid — and that match is Pizza Hut.
In a cute marketing move just in time for Valentine’s Day, the pizza chain has set up an OKCupid page because, as the brand explained on Twitter, it gets so many marriage proposals from fans. In the past two hours alone there have been four Pizza Hut marriage requests:
The pizza chain wants to find the person with the best proposal idea. Digiday has previous examined the special lives of people who voluntarily interact with brands on Twitter — going as far as begging brands to follow them back.
But marry them?
To all those who have tweeted ‘marry me’ at us: you’re on. https://t.co/NDrQc8Q0is #CommitToGreatness pic.twitter.com/6YSDLXarwv
— Pizza Hut (@pizzahut) February 10, 2014
As Pizza Hut explains on its OKCupid page, it’s flattered by the many marriage proposals it gets from fans, but Pizza Hut wants the moment to be special, not just a lame tweet. That’s why the brand is asking people to get creative when popping the question. Send an Instagram video to @pizzahut or tweet @pizzahut a Vine tagged #CommitToGreatness by Feb 21st describing their greatest proposal ideas.
Men and women alike have already started sharing their videos:
While this is a fun stunt, we hope brands getting onto online dating sites doesn’t become a new trend. It’s already hard enough to sort through the riff raff on OKCupid, amiright?
More in Marketing
What Blast’s Dota 2 expansion means for Blast.tv
As of today, “Dota 2” has joined “Counter-Strike” on Blast.tv, becoming only the second esport to be featured on the platform. Digiday spoke to Blast.tv head of product Rory McEvoy to learn why Blast.tv is going all-in on “Dota 2.”
Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public company
Reddit is now treading the well-worn path of many platforms before it: the quest to gather a large enough user base to attract brands without alienating its core audience.
Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend
There is a sense from agency sources that marketers are paying more attention to their paid search efforts this year.