Sorry, Meerkat. Periscope hit the iTunes store on Thursday morning and puts up some weighted competition in the world of video live-streaming: Twitter purchased the app for $100 million before it hit the public, and its release immediately generated major buzz.
Celebrities, publishers and brands have already signed on to Periscope; Jimmy Fallon used the app Thursday afternoon to live-stream his monologue rehearsal. Periscope is similar in function to Meerkat, but a few of its features set it apart (along with its overall snazzier user interface): The ability to watch or re-watch a video that had streamed live, comments, and “likes” and little hearts that pop up live and float away on the side of the screen when you tap on a video.
Meerkat fans, don’t fret. The erstwhile darling isn’t totally over yet (it raised $14 million the same day as Periscope’s release), but retailers are already hopping on the Periscope bandwagon. Here’s who joined fast and how they’re framing (or might frame) their view from Periscope.
It’s not a surprise DKNY, whose DKNY PR Girl Twitter account brings a savvy personal brand to its social, would be an early Periscope adopter.
Not long after that announcement, Periscopers were greeted with a live video from the DKNY account that took viewers on a walk-through of the DKNY closet, providing a coveted behind-the-scenes (if shoddily filmed) peek into the world of a fashion company.
The Marc Jacobs (as in, the man himself) recently joined Instagram separately from Marc Jacobs the brand’s photo feed. Now, the brand has popped up on Periscope, too. The account has yet to stream any videos, but one can only anticipate what the social media-oriented design house has in store. A summer line sneak peek, perhaps?
H&M is on Periscope, too – but only its Canadian leg. H&M Canada has 69,000 Twitter followers compared to H&M’s 5 million, so it could be a valuable testing ground. If Periscope falls flat, the retailer can duck out less visibly.
Puma, having jumped on Periscope with a quickness, is living up to its current #ForeverFaster Twitter campaign. Hopefully we’ll get a glimpse inside the Puma closets for a dose of shoe envy via its live videos, or maybe a behind-the-scenes look at one of its colorful footwear photoshoots.
If you’ve ever asked yourself “What’s Urban Outfitters thinking?” — which, let’s face it many of us have — the retailer’s Periscope account could get you some answers. Or maybe you’ll just find videos of haughty-cool models trying a little too hard in their hipster chic.
In-game advertising experts question Microsoft and Sony’s gaming advertising plans
The importance of free-to-play titles is one reason why some in-game advertising experts are skeptical about the tech giants’ ability to succeed in their chosen business.
‘A lot of these brands need a reality check’: Confessions of a PR agency founder on agency ‘jumpers’ and tense client-agency relationships
Confessions of a PR agency founder on agency 'jumpers' and tense client-agency relationships.
Member ExclusiveMarketing Briefing: ‘This is a better way to travel’: Q&A with Airbnb’s global head of marketing on the company’s new capabilities, in-housing
Digiday caught up with Hiroki Asai to chat about the changes as well as Airbnb’s approach to marketing.
SponsoredHow marketers and retailers are unlocking the true value of retail media
Ben Kneen, senior director of product management, Xandr It’s a challenging time for retailers in the advertising industry. As they cope with supply chain woes and inflation-related pressures, they seek high-margin revenue streams amid evolving privacy regulations and massive shifts in identity solutions — including IDFA, the deprecation of third-party cookies and more. In light […]
The vast majority of marketers are unhappy with their Customer Data Platforms, but then again, not many are sure what they really are
Marketers are confused by tech vendors', well, marketing as the requirement for complexity grows
How the layoffs at Upcomer show the challenges of public ownership in esports media
Enthusiast’s lack of a seemingly cohesive strategy for Upcomer is a reflection of the broader challenges it faces as a gaming and esports holding company that is, at the moment, one of the few publicly traded firms in the industry.