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Marketing
Marketing on Platforms
Meta’s Twitter rival Threads has launched — here’s what you need to know
July 6, 2023
Gaming & Esports
Why Major League Baseball is exploring potential revenue and sponsorship opportunities in the metaverse
July 6, 2023
Member Exclusive
Research Briefing: Instagram hopes Threads will overtake Twitter as top messaging app
July 6, 2023
Marketing on Platforms
Meta’s Alvin Bowles on next steps for Reels ads
July 5, 2023
Brands in Culture
Cereal company builds millennial, Gen Z following on TikTok, Instagram as social media behavior and algorithms change
July 5, 2023
The Programmatic Marketer
MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges
July 5, 2023
Gaming & Esports
Why esports betting company Rivalry uses a chicken mascot to get higher in the pecking order among esports fans
July 4, 2023
Brands in Culture
Coca-Cola believes in music in ads so much it is growing its own studio to record original songs
July 3, 2023
Brands in Culture
Why Spanish soccer league La Liga is relaunching its app as part of a DTC play
July 3, 2023
Beyond Ads
Inside Nascar’s content and influencer strategy with TikTok highlighting local businesses
June 30, 2023
The Creator Economy
What Shein’s misstep means for the influencer marketing industry
June 30, 2023
Gaming & Esports
The Digiday Guide to Esports Winter
June 29, 2023
Member Exclusive
Research Briefing: Brands’ confidence in Instagram builds, but they seem unsure about TikTok
June 29, 2023
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