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Marketing
The Programmatic Marketer
Publishers love header bidding, but ad buyers have qualms
November 21, 2016
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Caught in the Trump maelstrom, New Balance turns to damage control
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November 17, 2016
WTF Series
WTF is a GRP?
November 17, 2016
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Millennials are wrinkling, and skincare brand Perricone is here to help
November 17, 2016
Marketing
Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives
November 16, 2016
The Programmatic Marketer
‘Everything was easier at the beginning’: Marketers vent programmatic frustration
November 16, 2016
Marketing
Do marketers really need chief media officers?
November 15, 2016
Marketing
‘Perseverance is key to success’: BBH’s John Patroulis on making it in advertising
November 15, 2016
Marketing
McDonald’s is using a new McRib Locator app to inform future marketing
November 15, 2016
The Programmatic Marketer
Brands and agencies on the pros and cons of private marketplaces
November 15, 2016
Marketing
Canada woos the Trump-wary on The New York Times homepage
November 14, 2016
Glossy
Why luxury brands still aren’t embracing sustainable fashion
November 14, 2016
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