Milk Makeup’s second phase: More retail storefronts and plenty of live video
Just shy of one year after its inception, Milk Makeup has its sights set on international expansion.
The makeup brand, founded by the creative agency and production company Milk Studios, debuted last February with a line of easy-to-use beauty products for the face, eyes and lips that’s now sold in Sephora, Urban Outfitters and Birchbox, and through Milk’s e-commerce site. On Monday, Milk Makeup announced its first round of investment, an undisclosed amount from Main Post Partners, which has previously invested in indie beauty brand Too Faced.
To read the rest of this story, please visit Glossy.
-
Skills shortages and legal uncertainty curtail marketers’ in-house ambitions for programmatic
IAB Europe survey reveals a significant in-housing slowdown with only 16% of marketers employing it as a model for programmatic trading.
-
This charging company wants to reach electric vehicle drivers with digital displays
A company that makes charging stations for electric vehicles, Volta, is aiming to attract current drivers to electric vehicles with its educational ad spots through its social media channels, website, and OOH network.
-
TikTok claims to clean up its feeds as it increases the removal of fake accounts, ads and pre-teen users
Tens of millions of fake or underage accounts, millions of ads and more than 100 million videos were removed in Q2 for violating TikTok’s policies.
-
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
-
Member ExclusiveDigiday+ Research: Brands and agencies agree they are confident in Google, but differ on ad spend
Digiday surveyed 90 brand and agency professionals in the third quarter to find out how their marketing spend lines up with their confidence that Google drives success as a marketing channel.
-
Tech firm touts new way to generate first-party data for agencies, publishers without privacy-compliance issues
FullThrottle’s Audience Flume product has been in market for more than a year, but is just being formally rolled out. The company is still awaiting a formal patent.
