Milk Makeup’s second phase: More retail storefronts and plenty of live video

Just shy of one year after its inception, Milk Makeup has its sights set on international expansion.

The makeup brand, founded by the creative agency and production company Milk Studios, debuted last February with a line of easy-to-use beauty products for the face, eyes and lips that’s now sold in Sephora, Urban Outfitters and Birchbox, and through Milk’s e-commerce site. On Monday, Milk Makeup announced its first round of investment, an undisclosed amount from Main Post Partners, which has previously invested in indie beauty brand Too Faced.

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