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Marketing
Generative AI
AI turns creative into a repeatable system
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Marketing on Platforms
Elon Musk outlines AI-led Grok future for advertising on X
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The Creator Economy
Earnings season rundown: CEOs are betting big on the creator economy
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Generative AI
Academia-industry partnership eyes talent development in AI-centric creative economy
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The Creator Economy
As creator fees rise, so does the confusion over what to pay
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The Creator Economy
Search or social? Influencer marketing finds itself in the middle
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Retail Media Rewritten
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Retail Media Rewritten
Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack
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The Creator Economy
In graphic detail: Inside the creator economy’s M&A boom
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Retail Media Rewritten
How tariffs have upended the back-to-school season
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Marketing on Platforms
As YouTube Shorts reaches 200 billion views, advertisers increase their investment
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Brands in Culture
Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads
August 1, 2025
Business of TV
Here’s what media buyers say they need to accelerate ad spend on Netflix
July 31, 2025
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