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‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
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Marketing
Digiday @ SXSW
How marketers at FX, Paramount and Criterion feel about experiential at SXSW
March 13, 2025
Marketing in Sports
Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness
March 12, 2025
The Programmatic Marketer
Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency
March 12, 2025
Member Exclusive
Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform
March 12, 2025
Equality and Opportunity
‘Just don’t say DEI’: Brands sit out advertising around Black History Month, other heritage months this year
March 12, 2025
Retail Revolution
Marketers and agencies grapple with divisions over who controls retail media spend
March 11, 2025
The Creator Economy
Shopping app LTK beefs up consumer app with focus on videos as social algorithms keep changing
March 11, 2025
Member Exclusive
Marketing Briefing: Why marketers should pay attention to SXSW’s embrace of creators
March 11, 2025
Agency Culture
Why big brands are turning agency reviews into quiet affairs
March 11, 2025
Google on Trial
The Rundown: The DOJ still urges forced Chrome sale in antitrust trial
March 10, 2025
Marketing on Platforms
Amazon tried to make shopping social. Here’s why it didn’t click
March 10, 2025
Digiday @ SXSW
‘We have all this real estate’: An oral history of Austin-based agency GSD&M’s SXSW parties
March 10, 2025
Generative AI
AI Briefing: The battle for AI search bars is becoming more conversational
March 10, 2025
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