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Marketing
Evolving Agencies
Coca-Cola grants vote of confidence to WPP with Open X renewal
May 21, 2025
Navigating Economic Instability
Why electric vehicle brand Rivian is thinking long-term amid economic uncertainty
May 20, 2025
Business of TV
Pharma marketers weigh economy and chance of TV ad ban during upfronts season
May 20, 2025
WTF Series
WTF just happened to the IAB Europe’s TCF — and what does it mean for targeted ads in the EU?
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Zero-click Future
How the semantics of search are changing amid the zero-click era
May 19, 2025
Agency Culture
The holdco exodus is becoming a founding, independent class
May 19, 2025
Marketing on Platforms
As Pinterest improves ad platform, advertisers continue to increase spend
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Evolving Agencies
After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies
May 16, 2025
Generative AI
AI is scaling in advertising – outcome-based pay isn’t
May 16, 2025
The Creator Economy
How creator platforms are building tech infrastructure to keep pace with a maturing industry
May 15, 2025
The Creator Economy
The Upfronts got a taste of the creator economy
May 15, 2025
Brands in Culture
Can brands like American Eagle appeal to Gen Z with Substack?
May 14, 2025
Marketing in Sports
Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business
May 13, 2025
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