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Marketing
Member Exclusive
OMD CEO John Osborn: Allow yourself flexibility to explore opportunities
March 29, 2018
Agency Culture
Agencies see change ahead as clients take more marketing in-house
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Digiday Research: Media buyers fear consulting firms, not AI
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How bank CMOs became the new marketing evangelists
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The Programmatic Marketer
With ad privacy coming, ad tech is about to get its close-up
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Marketing on Platforms
AT&T focuses on teens with ‘Later Haters’ push for digital positivity
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Glossy
Legacy beauty brands still have a lot to learn about building social traction
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Digiday Research: Most retailers don’t have mobile apps
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Marketing on Platforms
‘Activism as brand strategy’: Brands capitalize on Facebook-Cambridge Analytica scandal
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Digiday Research: Snapchat is the hardest platform to advertise on
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Fighting fakes: Alibaba is filled with counterfeits
March 23, 2018
Marketing on Platforms
‘The data hasn’t gone away’: How Facebook opened Pandora’s box of user data and has struggled to shut it
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Marketing
Ogilvy & Mather’s John Seifert: You’re only as good as others give you permission to be
March 22, 2018
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