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Marketing

  • Modern Retail

    How TikTok is testing in-app e-commerce

    July 10, 2019
  • TikTok
    Marketing on Platforms

    TikTok tries referral rewards to drive downloads

    July 9, 2019
  • Modern Retail

    GGV Capital’s Robin Li: ‘We don’t see enough resource sharing’ among DTC brands

    July 9, 2019
  • Modern Retail

    Direct-to-consumer is coming to the alcohol industry

    July 9, 2019
  • Marketing on Platforms

    How Northwestern Mutual’s focus on women changed its media mix

    July 9, 2019
  • TikTok
    Marketing on Platforms

    TikTok’s mounting privacy issues are unlikely to hurt its ad business

    July 8, 2019
  • Agency Culture

    ‘No tangible outcome’: Marketers are ghosting agencies

    July 8, 2019
  • DTC brands
    Modern Retail

    As paid marketing costs rise, DTC brands are shifting attention to PR

    July 8, 2019
  • Retail Revolution

    ‘Modernized vintage’: What comes next for the resale market

    July 3, 2019
  • The header image shows the silhouette of a woman.
    The Confessions

    Confessions of a multicultural agency exec: ‘You can’t define a group of people by data’

    July 3, 2019
  • Marketing on Platforms

    How Wix.com is using LinkedIn to target designers, engineers and agencies

    July 2, 2019
  • DTC brands
    Retail Revolution

    How DTC brands are approaching attribution

    July 2, 2019
  • LinkedIn
    Marketing on Platforms

    ‘Focusing on pain points’: LinkedIn adds more ad-targeting options

    July 1, 2019
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