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‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
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Marketing
Marketing on Platforms
‘Doubling down’: Inside the 49ers social and digital rush to replace lost in-stadium marketing dollars
September 22, 2020
Member Exclusive
‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously
September 21, 2020
Future of Work
‘Clever about how we rest’: As uncertainties drag into fall, agencies are facing a burnt out and fearful workforce
September 18, 2020
Member Exclusive
‘It is all DTC now’: VCs are eager to strike deals again
September 18, 2020
Gaming & Esports
‘A credible voice’: Why Honda is doubling down on esports
September 16, 2020
Member Exclusive
‘2020 has been the year of contingency plans’: The new norms of marketing
September 14, 2020
Marketing on Platforms
Snap is exploring bringing ads to Minis
September 14, 2020
Managing Through Crisis
Deep Dive: How the Summer of 2020 forced brand marketing to change for the better
September 14, 2020
Marketing
How Walmart is advertising its new loyalty program, Walmart+
September 11, 2020
Member Exclusive
DTC brands are rethinking their ‘never-go-on-sale’ rule
September 11, 2020
Future of Work
‘Significant shift’: With a new national TV spot, Zocdoc is changing its advertising strategy to be more offline
September 10, 2020
Member Exclusive
‘We have the capability’: How the coronavirus crisis has accelerated advertising’s shift to agility
September 7, 2020
Future of Work
‘Safe and healthy’: As in person meetings resume, business execs are having the coronavirus ‘talk’
September 4, 2020
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