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Marketing
Member Exclusive
As its ecosystem grows, companies are becoming reliant on Shopify for more parts of their business
November 13, 2020
Brands in Culture
‘We look to those as growth levers’: How fitness start-up Obé is using brand partnerships to boost awareness
November 13, 2020
Managing Through Crisis
‘It’s difficult to make the right call’: The many faces of the U.K.’s coronavirus-era Christmas advertising
November 12, 2020
Marketing on Platforms
Retailers are pushing their employees to become TikTok influencers
November 11, 2020
Marketing
‘Moving to a new mentality’: Marketers, media buyers focus on near-term planning to continue for the foreseeable future
November 11, 2020
Marketing on Platforms
‘Just now catching up’: Why the level – and sophistication – of digital ad spending in the ’20 election is being debated by Democrats
November 10, 2020
Future of Work
‘Focus on quality over quantity’: Why companies like L’Oreal are now aiming to use virtual events for recruiting
November 9, 2020
Member Exclusive
‘This is the norm not the exception’: Why media buyers need to prepare for issues with Facebook’s Ads Manager
November 9, 2020
Retail Revolution
‘Growing two times faster than the rest of the market’: Inside L’Oreal’s e-commerce playbook
November 6, 2020
Member Exclusive
Vertical marketplaces are the next hot investment area as DTC brands look for more places to sell online
November 5, 2020
Marketing
‘Patience is the real key here’: Why advertisers are keeping calm as Europe and U.S. economic recoveries are thrown into extended uncertainty
November 5, 2020
Marketing
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
November 4, 2020
Marketing on Platforms
‘There’s a plausible deniability aspect’: Why marketers are sitting on the sidelines in the regulatory fights against big tech
November 2, 2020
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