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‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
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Marketing
Brands in Culture
‘We’ve all been spending a lot of time alone from the pandemic’: Why Merrell is addressing mental health in its marketing
June 9, 2022
Managing Through Crisis
‘Forecasts on quicksand’: Ad spending slows as advertisers wade through economic uncertainty
June 9, 2022
Marketing on Platforms
‘It’s a whole new code to crack’: Inside Studs’ beefed-up TikTok strategy
June 8, 2022
Gaming & Esports
Gaming and esports companies’ cheery earnings reports belie the industry’s profitability challenges
June 8, 2022
Member Exclusive
Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram
June 7, 2022
Life Beyond the Cookie
Google’s David Temkin sheds light on the company’s preparations for disabling third-party cookies
June 7, 2022
Member Exclusive
Digiday+ Research: Cookie concern is real — 71% of agency, brand execs worried and don’t know what’s next
June 7, 2022
The Programmatic Publisher
‘Masters of our domain’: Vox Media launches its own SSP
June 7, 2022
Marketing on Platforms
‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness
June 6, 2022
Marketing on Platforms
‘TikTok is one of the places where culture is created’: As TikTok popularity swells, Silk looks to tap growth
June 6, 2022
Marketing on Platforms
Key questions Meta’s ads team must answer as it enters a new era
June 6, 2022
The Confessions
‘Getting through Q4 is my dream right now’: Confessions of a performance marketing agency exec fearful of a recession
June 3, 2022
Member Exclusive
Digiday+ Research: Two-thirds of brands, agencies are ready to buy ads on Netflix
June 2, 2022
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