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As Trump returns to the White House, media buyers clamp down on brand safety
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Marketing
Managing Through Crisis
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
May 17, 2021
Member Exclusive
Media Buying Briefing: Omnicom launches a retro-style panel to codify post-pandemic consumer types
May 17, 2021
Brands in Culture
‘2022 is still a question’: Why in-person events aren’t on the agenda any time soon for Adobe CMO Ann Lewnes
May 17, 2021
Marketing
As brands test Amazon’s direct link between digital ads and Whole Foods purchases, they spot new data nuggets — and gaps
May 14, 2021
Marketing on Platforms
‘I don’t think their outlook is dire’: Why a return to in-person events hasn’t deterred marketers on Clubhouse
May 14, 2021
Agency Culture
Some agencies are giving summer Fridays a second look so employees can ‘enjoy their life again’
May 14, 2021
Marketing on Platforms
‘Bridge the gap between paid and organic’: Why Reddit is building an in-house agency to work with brands
May 13, 2021
Brands in Culture
Cheat Sheet: Why Roblox is fast becoming one of the most important media businesses of the future
May 13, 2021
Future of Work
‘We don’t have a political button we can flick on and off’: Business leaders rally behind maintaining open dialogue at work for DEI progress
May 13, 2021
Content & Commerce
Loyal and App-y: How QSRs are leaning into rewards programs to boost mobile orders and sales
May 13, 2021
Future of Work
‘The one piece that can’t be done on Zoom’: How one agency converted its main office into a production studio to keep shooting
May 12, 2021
Member Exclusive
Marketing Briefing: As socializing returns, marketers will ‘adopt a hybrid model’ adding OOH, pop-ups back to the mix
May 11, 2021
Future of Work
‘Sustainability makes good business sense’: Companies ramp up eco-friendly efforts for office returns
May 11, 2021
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