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Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
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Member Exclusive
Future of TV Briefing: The 2022 glossary
August 31, 2022
Managing Through Crisis
‘You’re only taking so many bets’: How an online veterinary care startup is slashing its marketing budget ahead of economic downturn
August 31, 2022
Marketing on Platforms
Here’s why Paycom partnered with TikTok star Corporate Natalie to bring digital ads to TV
August 31, 2022
Privacy
As the FTC begins its lawsuit against Kochava, some see the ‘warning sign’ to ad-tech while others see an uphill battle
August 31, 2022
Equality and Opportunity
Dentsu Media’s Mark Prince is pushing advertisers to diversify their media mixes to support minority-owned publishers
August 30, 2022
Member Exclusive
Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency
August 30, 2022
Gaming & Esports
Why musicians are partnering with gaming companies to produce original songs and content
August 30, 2022
Marketing on Platforms
Listerine touts ‘efficacy and benefits’ to woo new consumers with digital, OOH ads
August 30, 2022
Brands in Culture
‘Tentpole-level marketing’: HBO Max’s Steven Cardwell on promoting House of the Dragon, Discovery+ merger
August 29, 2022
Marketing on Platforms
How Olaplex is looking to ‘fuel’ its organic growth on TikTok with a paid approach
August 29, 2022
Beyond Ads
Why DTC hand sanitizer brand Shimmy used OOH marketing by working with Gillette Stadium
August 26, 2022
Experimental Channels
Wellness brand Liquid I.V. trades performance marketing for streaming and OOH
August 26, 2022
Brands in Culture
American Eagle taps Roblox, Meta Quest 2 to get in front of Gen Z shoppers
August 26, 2022
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