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Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
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Marketing
Marketing on Platforms
On TikTok, DTC brand Crumbl Cookies looks to trends to target Gen Z
October 14, 2022
Marketing on Platforms
TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part
October 14, 2022
Experimental Channels
A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era
October 13, 2022
Brands in Culture
Why DoorDash, Marvel worked together to create a new digital comic book
October 13, 2022
Member Exclusive
Digiday+ Research: Significant gap between agency confidence in TV advertising — and what they actually spend on it
October 12, 2022
Member Exclusive
Future of TV Briefing: A Q&A with Major League Baseball’s CRO about the league taking bigger swings in streaming
October 12, 2022
Marketing on Platforms
Nectar Hard Seltzer sets sights on TikTok, grocery shelves with ‘edgy’ organic content
October 12, 2022
Gaming & Esports
As a recession approaches, brands are investing in the metaverse — but still trying to figure out what it means
October 12, 2022
Marketing on Platforms
Why mass marketing will not work on Gen Z – it’s all about subcultures
October 12, 2022
Brands in Culture
Fender wants to tap into nostalgia, experiential as people are ‘drawn to the vintage look’
October 12, 2022
Evolving Agencies
Stagwell further expands its marketing cloud offerings with ‘research as a service’ purchase
October 12, 2022
Member Exclusive
Marketing Briefing: DTC brands join in on early holiday sales, say concentrated Black Friday sales make ‘less sense’
October 11, 2022
Marketing on Platforms
TikTok continues to be a brand marketer darling despite its geopolitical dramas
October 11, 2022
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