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Marketing
Brand Safety
Why price cuts and agency pressure haven’t changed calculus for brands on X
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The Programmatic Marketer
Retail media was built for growth. Now, it’s being rebuilt for risk
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The Confessions
Confessions of a senior creative on why advertising can’t let originality die
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Marketing on Platforms
BeReal launches its ad business in the U.S. just as others pull back
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Generative AI
Brandtech’s Pencil unit makes use of Google’s Veo 2 tech to craft AI content in hours, not weeks
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The Creator Economy
Mythbuster: Top 10 platform creator fund fallacies debunked
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Generative AI
IPG’s latest appointment confirms AI chiefs are the latest holdco must-have
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Managing Through Crisis
Ad execs are now working as Trump tariff policy translators for advertisers
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Brands in Culture
Maybe this time, they’ll get lucky: Why marketers believe in mascots again
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Member Exclusive
Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in
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Marketing on Platforms
How Substack is redefining trust and safety by creating a new division of ‘standards’
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The Confessions
‘People get too stuck on their job title’: Confessions of an agency-based creator on challenges of the creator economy
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The Programmatic Marketer
After the €150 million fine, Apple’s ATT faces its hardest questions yet
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