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‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
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Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
April 4, 2024
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How Luminosity Gaming won over Kroger to get in to Super Smash Bros.
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Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie
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Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now
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Generative AI
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G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business
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Marketing on Platforms
‘It’s just going to be a competition of attention’: Why performance marketers are shifting their priorities to build the brand
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Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
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Retail Revolution
The Home Depot rebrands its retail media network in pitch for ad dollars
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Retail Revolution
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The Creator Economy
Why the creator industry is setting its sights on on the small screen
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The Programmatic Marketer
Inside marketing’s elusive Quixote quest for digital ad transparency
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Strategizing for the Future
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March 26, 2024
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