Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
You may have caught them all by now, but have you got your Pokemon-inspired kicks yet? Gene Lu and Duncan Hoge, UX designers at agency R/GA Portland, have launched a project that crowdsources Pokemon shoe designs using NikeID.
PokeID is a Tumblr that features designs of different Nike shoes in the colors of specific Pokemon characters made using NikeID, the service that lets customers personalize and design their own Nike merchandise.
Read the rest of this story on Glossy.co.
More in Marketing
Marketers are using AI search concerns to argue for higher media budgets
Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They’re using that concern to make their case for more media dollars.
In Graphic Detail: Inside the scramble to measure a brand’s AI visibility
Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.
Electronic Arts is bundling its games to make a bigger pitch to advertisers
The gaming company is betting that giving brands access to multiple franchises in one buy will help it win bigger advertising budgets.