Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
You may have caught them all by now, but have you got your Pokemon-inspired kicks yet? Gene Lu and Duncan Hoge, UX designers at agency R/GA Portland, have launched a project that crowdsources Pokemon shoe designs using NikeID.
PokeID is a Tumblr that features designs of different Nike shoes in the colors of specific Pokemon characters made using NikeID, the service that lets customers personalize and design their own Nike merchandise.
Read the rest of this story on Glossy.co.
More in Marketing
How performance metrics are rewriting creator rate cards
Advertisers now demand creator metrics like cost per lead and conversions, not follower counts.
ChatGPT is about to show brands their mention count
The AI platform is testing an analytics dashboard that counts how often a business shows up in ChatGPT’s answers.
Future of Marketing Briefing: Creators had a big year. Christmas still went to the celebrities
Despite leaning on creators for most of the year, marketers aren’t doing it for the holiday crunch. That job still belongs to celebrities.