SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

NikeID meets Pokemon characters for ‘PokeID’

You may have caught them all by now, but have you got your Pokemon-inspired kicks yet? Gene Lu and Duncan Hoge, UX designers at agency R/GA Portland, have launched a project that crowdsources Pokemon shoe designs using NikeID.

PokeID is a Tumblr that features designs of different Nike shoes in the colors of specific Pokemon characters made using NikeID, the service that lets customers personalize and design their own Nike merchandise.

Read the rest of this story on Glossy.co.

More in Marketing

Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026

Digiday once again takes a look at what $8 million can afford a buyer elsewhere elsewhere in the media landscape.

Illustration of 3 fists raised into the air in protest.

ICE has become a national issue for Target

More groups and activists outside of Minnesota have also been calling out Target’s relative silence on ICE activity in its home state.

WTF is Google’s Universal Commerce Protocol?

Google launched its UCP last month — a foundational layer which looks to enable agentic shopping within the tech giant’s ecosystem.