New York men’s fashion week wants to bring designers back to the US

Men, of course, have always worn clothes. But it’s only in the past few years that a tide has turned, and more men have taken an interest in style. Athletes like Cam Newton and stars like Kanye West have been given some credit for killing off the 2000’s term metrosexual.

“It’s a recent thing that men are becoming OK with the idea of shopping, basically,” said Jian DeLeon, menswear editor at trend forecasting company WGSN. “But still, the general American men’s consumer is not someone who takes risks — that’s more on the international scale. What does Europe have that New York doesn’t? One of the main things is that the idea of fashion as the aspirational construct is more fully embraced there.”

To read the rest of this story, please visit Glossy.

https://digiday.com/?p=219763

More in Marketing

Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles

For marketers who weren’t as keen to spend on retail media networks previously, the first-party data pitch of retail media networks is now more appealing.

Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation

Ad execs are diving into three major areas of the Privacy Sandbox without tweaking a thing. It’s all about tracking outcomes for them.

Special report: The third-party cookie primer

A catch-up on all things third-party cookies.