Online luxury fashion retailer Net-a-Porter has figured out that its advertising campaigns should focus on, well, fashion.
As brands from IHOP to MasterCard look to appeal to more customers and grow their businesses by becoming “lifestyle” brands, Net-a-Porter is refining its focus in its new campaign to its core product — fashion — and moving away from the all-encompassing lifestyle approach. According to Plant, the strategic shift is meant to position Net-a-Porter not as a fashion marketplace, but as an authority on trends in the industry.
To read the rest of this story, please visit Glossy.
More in Marketing
DMexco ’26 Briefing: From scaling AI operations to teaching the next generation of ‘bold’ CMOs
DMexco 2026 media partner Digiday hosted two panels that outlined the challenge of AI at scale and the CMO of the future.
Marketers bemoan the culture of ‘good enough’ as standards fall amid the AI bubble
‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist.
Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse
Meta’s Muse is ad-free for now. Don’t expect that to last.