#NastyWoman: Inside the spread of feminist merchandise on Instagram
When Donald Trump muttered a loaded insult at Hillary Clinton during a presidential debate in October, Amanda Brinkman took the opportunity to reverse the narrative and print the phrase on a T-shirt, turning it into a badge of honor.
“Nasty Woman” shirts, which display the words in capital letters over a pink heart, went up for sale that night on Brinkman’s “Google Ghost” Shopify page — which houses the results of her T-shirt printing side hobby — with 50 percent of their proceeds to be donated to Planned Parenthood. She posted an image of one of the tees to her personal Instagram and the @googleghostpress Instagram simultaneously. Overnight, thousands of them were ordered.
To read the rest of this story, please visit Glossy.
More in Marketing
With the success of last weekend’s Six Invitational competition, video game publisher Ubisoft may have finally cracked the code to make esports a genuinely profitable venture for all involved.
It’s been a debate for years: How can performance and brand marketing co-exist to push sales and boost brand awareness or affinity simultaneously? It’s a question that Orangetheory Fitness is now asking itself after 14 years in business.
Blast’s expansion is an encouraging sign for the broader competitive gaming industry, particularly given the ongoing “esports winter.”