We’ve recapped the buzziest news of this week in under a minute so you can sound just a little bit smarter at happy hour today.
Imagine a world in which we’ve bridged the divide and settled our differences. Imagine a world in which there’s … a McWhopper. Well, don’t hold your breath: Burger King approached McDonalds about a partnership, but the Golden Arches nixed the idea. Proceeds would have been donated to charity. Instead we’ll just have to watch the burger wars rage on.
Maybe they’ll be broadcast on Snapchat? The platform is expanding its roster of publishers. Now you get more daily snaps of all things food from Tastemade, games from IGN and news from Mashable.
Meanwhile, Uber appears to be edging into the public transportation game: In addition to door-to-door service, riders can now get picked up at a specific location along a designated route.
Or you could just stay in and watch Netflix where, coming soon, you’ll be able to watch “Smosh, the Movie.” Yikes. The streaming video platform is adding a slate of exclusive films and TV series catered to teenagers and tweens.
Online retailers including Spirit Halloween, AnyTime Costumes and Wholesale Costume club are being slammed as selling a Caitlyn Jenner Halloween costume that many online found insensitive and transphobic.
Let us know if there’s anything you think we should know from this week.
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Dopamine rush to deeper engagement: short-form video boom fuels brands’ embrace of longer-form content
Audiences craving more are now being treated to captivating longer-form narratives. It’s the addictive nature of those quick hits that has fueled this transformation.
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‘Its inevitable’: Domino’s hungers for attention and context
Attention-based buying is turning into a legendary tale of patient and nonchalance. So when there’s a glimpse of progress, marketers tend to take notice. Domino’s being one of them.
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Why Cars.com is driving away from performance marketing and toward influencers
To boost brand awareness, Cars.com is doubling down on its influencer marketing efforts.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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Why Unity Technologies is leaning into AI as economic headwinds pick up
As one of the largest gaming companies listed on New York Stock Exchange, Unity Technologies leaned into AI during its May 10 earnings call, with Unity CEO John S. Ricciatello stressing Unity’s “competitive advantages in and around AI.”
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How gamers’ engagement with short-form video is changing
To better understand how modern gamers are engaging with short-form video, Digiday teamed up with Gamesight to pull key points from an exclusive report on gamers’ shifting video consumption preferences.
