for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
‘Mannequins freak me out’: Inside Reformation’s new techie San Francisco store
There won’t be any mannequins in Reformation’s new San Francisco store. “Mannequins freak me out,” said Yael Aflalo, Reformation’s founder. “In stores, everyone does posters and prints signs and has mannequins. That’s just the way stores are, but they don’t have to be that way anymore. It’s antiquated.”
Reformation, which sells eco-friendly, on-trend clothing, launched in 2009 with an online store and a Los Angeles boutique. Since then, the brand has opened two New York stores, one in 2010 and the other in 2012. For its first new store in five years, Reformation is rethinking what the in-store experience looks and feels like by using e-commerce-enabled touch screens and fitting-room technology, and ditching old retail staples like physical signage, mannequins and cash registers.
More in Marketing
Advertisers are flying blind on ChatGPT ads — Adthena wants to change that
Adthena has launched ChatGPT AdBridge — a tool which aims to turn clients’ existing Google Ads accounts into ready-to-run ChatGPT campaigns.
Marketers join OpenAI’s ad pilot, nudged by FOMO
Weeks into the offering going live, it’s unclear if the tech company’s ad platform offers real value to marketers.
Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.