Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Maison Kitsuné: What’s next for the brand that forecasted the future of fashion

On a Thursday night in Manhattan’s Soho neighborhood, a line formed within the confines of a velvet rope outside of the Soho Grand Hotel. The guests, coddled in fur coats and standing upon spiky heeled boots, were early, waiting for 7 p.m. to head into a hidden room tucked away on the hotel’s second floor behind a thick curtain. When parted, the curtain revealed an intimate setting anchored by a DJ booth, illuminated with a neon sign reading “Kitsuné.”

The December 8 party was the last in the Kistuné Afterwork event series held in New York, hosted by Maison Kitsuné, the Parisian fashion and music label. To read the rest of this story, please visit Glossy.

More in Marketing

In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem

OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.

Agencies find AI overuse is leading to brief bloat

Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.

Retail media strategies

After DoorDash’s Instacart bid, here’s the case for and against consolidation in commerce media

The DoorDash-Instacart deal could accelerate commerce media consolidation, promising scale but risking higher prices and lock-in.