Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Maison Kitsuné: What’s next for the brand that forecasted the future of fashion

On a Thursday night in Manhattan’s Soho neighborhood, a line formed within the confines of a velvet rope outside of the Soho Grand Hotel. The guests, coddled in fur coats and standing upon spiky heeled boots, were early, waiting for 7 p.m. to head into a hidden room tucked away on the hotel’s second floor behind a thick curtain. When parted, the curtain revealed an intimate setting anchored by a DJ booth, illuminated with a neon sign reading “Kitsuné.”

The December 8 party was the last in the Kistuné Afterwork event series held in New York, hosted by Maison Kitsuné, the Parisian fashion and music label. To read the rest of this story, please visit Glossy.

More in Marketing

Digiday+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti

As the retail media landscape continues to evolve, marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of budget.

Why more celebrity-led brands are shutting down

Celebrity-backed brands, once seen as surefire bets due to their founders’ built-in audiences, are increasingly facing a reality check.

search referral traffic for publishers

In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers

Data spanning one agency’s entire client roster shows the true impact of AI search on web traffic and conversions.