Maison Kitsuné: What’s next for the brand that forecasted the future of fashion

On a Thursday night in Manhattan’s Soho neighborhood, a line formed within the confines of a velvet rope outside of the Soho Grand Hotel. The guests, coddled in fur coats and standing upon spiky heeled boots, were early, waiting for 7 p.m. to head into a hidden room tucked away on the hotel’s second floor behind a thick curtain. When parted, the curtain revealed an intimate setting anchored by a DJ booth, illuminated with a neon sign reading “Kitsuné.”

The December 8 party was the last in the Kistuné Afterwork event series held in New York, hosted by Maison Kitsuné, the Parisian fashion and music label. To read the rest of this story, please visit Glossy.

More in Marketing

Rembrand’s CEO wants to grow virtual ad placements in streaming, and he’s looking elsewhere for models

Omar Tawakol wants to improve advertising within the streaming world, and is working with advertisers and publishers to improve that experience.

Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk

Marketers across the industry want to use AI to cut down on time spent in creative production. It’s not so simple in practice.

2025 was rough for Target. It could also be the year when its turnaround began

Much of the front half of the year for Target was defined by the company’s decision in January to pull back on DEI initiatives.