for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
To drive traffic without defaulting to discounting prices, J.Crew-owned brand Madewell is generating buzz by releasing a new denim product every day for the next 24 days.
Through its “Denim Every Day” campaign, starting July 26, Madewell will release a new denim product every day through Aug. 18. Some releases are collaborations with outside brands, like a pair of denim Vans slip-ons, a denim jumpsuit designed in partnership with Gwyneth Paltrow’s line Goop, and a denim-upholstered chair by ABC Carpet & Home. Other releases include new Madewell products, like the brand’s first pair of maternity jeans, relaunched items that had previously been discontinued, and a customizable jean jacket. Madewell will also offer services like gift cards for recycling denim and free tailoring.
To read the rest of this story, please visit Glossy.
More in Marketing
Google AI Max moves out of beta: Marketers sound off on the inevitable migration
Google’s AI Max is moving out of beta, further automating its search business and moving from a keyword-based auction to an intent-based auction.
A closer look at OpenAI’s ads manager – and how much work it still needs
OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet.
Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media
A comment engagement strategy is in vogue because audiences are no longer enamored by highly polished social media posts.