What LVMH’s sale of DKNY tells you about the luxury market

LVMH is selling off Donna Karan International, the owner of DKNY, to G-III Apparel Group in a deal that is valuing the troubled brand for $650 million. 

It’s not entirely a surprise: Donna Karan had been losing money for years, operating in a tough business environment. Luxury analysts say DKNY’s annual sales (LVMH does not break out individual company performance) came in at about $450 million. So G-III is paying about $1 to $1.5 times annual revenue, less than the 1.9 times LVMH paid when it bought the company in 2001 for $643 million.)

Read the rest of this story on Glossy.co

 

 

More in Marketing

The Disney-OpenAI deal and generative AI copyright concerns

This week’s Digiday Podcast delves into the copyright concerns and potential trademark issues surrounding brands’ use of generative AI tools, with Davis Wright Tremaine partner Rob Driscoll.

‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion 

David Brody, vp, global partner management group lead at the NBA, explains its pitch to sponsor brands and how expansion isn’t far off.

New partnerships, marketing fuel BNPL’s holiday surge

This holiday season, more brands deployed BNPL services with different payment options beyond the more familiar “pay-in-four” structure.