Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
LVMH is selling off Donna Karan International, the owner of DKNY, to G-III Apparel Group in a deal that is valuing the troubled brand for $650 million.
It’s not entirely a surprise: Donna Karan had been losing money for years, operating in a tough business environment. Luxury analysts say DKNY’s annual sales (LVMH does not break out individual company performance) came in at about $450 million. So G-III is paying about $1 to $1.5 times annual revenue, less than the 1.9 times LVMH paid when it bought the company in 2001 for $643 million.)
More in Marketing
LinkedIn brings its B2B ad targeting to U.K. connected TVs
Long gone are the days when LinkedIn was just a job-searching site.
Why brands like Anthropologie are commissioning creator-created shows instead of posts
Brands go from booking creators to green-lighting shows.
Mars wants to future proof impulse buys as AI is poised to take over more grocery runs
Mars readies for AI grocery agents by chasing LLM visibility and immersive stores as impulse buys shift. See what’s at stake.