Designer Eileen Fisher made an eight-year commitment to sustainable fashion four years ago, after having “an epiphany about the earth” and her responsibility as the owner of her own company. In the years since, the brand has been vocal about these efforts.
“We made a commitment that, by the year 2020, we would eliminate our top volume fabric, viscose,” said Amy Hall, director of sustainable consciousness at Eileen Fisher. “The only thing was, we didn’t know how to do that then.”
To read the rest of this story, please visit Glossy.
More in Marketing
Coca-Cola grants vote of confidence to WPP with Open X renewal
WPP retained its account, which covers global creative, and media outside North America, with the beverage giant.
Why electric vehicle brand Rivian is thinking long-term amid economic uncertainty
Amid uncertainty, Rivian’s vp of marketing talks long-term planning.
Pharma marketers weigh economy and chance of TV ad ban during upfronts season
Pharma remains the last port in the storm for TV spending, but the sector’s moving to digital channels.