Designer Eileen Fisher made an eight-year commitment to sustainable fashion four years ago, after having “an epiphany about the earth” and her responsibility as the owner of her own company. In the years since, the brand has been vocal about these efforts.
“We made a commitment that, by the year 2020, we would eliminate our top volume fabric, viscose,” said Amy Hall, director of sustainable consciousness at Eileen Fisher. “The only thing was, we didn’t know how to do that then.”
To read the rest of this story, please visit Glossy.
More in Marketing
The rise of pharma ad tech
Insiders say it comes at the cost of legacy platforms such as DSPs and SSPs.
Nike says it expects $986 million in IEEPA tariff refunds
The company said its North America business expects to recover $965 million in tariff refunds from the U.S. government.
Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube
While Instagram, TikTok and YouTube remain dominant social platforms for influencer partnerships, creators are increasingly being used across other media channels, including retail media, CTV and display ads.