KitKat, Oreo Do Real-Time Twitter Banter
Since its Super Bowl blackout success, Oreo has really been pushing ahead of the pack when it comes to real-time marketing. This time it owes credit to KitKat though.
Someone at KitKat did a good job paying attention to its Twitter account, because the brand took it upon itself to respond to chocolate lover @LauraEllen’s tweet:
— LauraEllen (@Laura_ellenxx) March 11, 2013
In response to this tweet, KitKat challenged Oreo to a game of Tic-Tac-Toe for @LauraEllen’s affection—a cute, playful move that not only responded to a fan but also engaged another brand.
Oreo rose to the challenge and responded with its own visual tweet of a bitten KitKat on the Tic-Tac-Toe board along with cheeky hashtag #GiveOreoABreak.
The cookie brand is getting really good at creating fun, quick responses to events and online conversations. Good job all around to both brands for taking the initiative and acting quickly to create a playful, visual Twitter interaction.
Brands are starting to realize that they can help each other. In a way, it makes sense to communicate not just with customers but other brands. AMC and Oreo got into a funny battle on Twitter before, Taco Bell and Old Spice exchanged Twitter jabs and so did Orbitz and Priceline. It’s all in good fun and it’s fun for people to see brands be playful and more human on Twitter.
Image via Shutterstock
‘Let’s put it out in the world’: Why Code and Theory is creating its own thought leadership publication, Decode
The publication gives the agency a home for opinion and thought leadership pieces from its staffers, many of whom have been writing pieces for industry publications in recent years.
Member Exclusive‘You can’t just cut a little bit’: Why this moment could force agencies to accelerate necessary changes to their business models
To survive, agencies have to change how they do business instead of making cuts here or there to manage for the next quarter.
‘We knew it would impact our business negatively’: How joining the Facebook boycott affected one small advertiser
For small boycotting advertisers like JibJab, staying off the Facebook advertising ecosystem permanently is untenable.
SponsoredPublishers: Assessing risk and ensuring payments in times of crisis
As the industry navigates the continued impacts of COVID-19, here’s the questions publishers should ask their programmatic partners or ad management providers to protect themselves from clawbacks and lost revenue.
‘Exceeded our marketers readiness’: As e-commerce growth accelerates, Dentsu is adding a new practice to meet the demand
The commerce practice was already in the works but the pandemic and changing consumer behavior due to the pandemic accelerated it.
‘Hooked on the Facebook drug’: Media buyers say smaller brands will return to the platform, but bigger brands will continue to boycott
Large consumer brands aren’t happy with Facebook’s response to the boycott so far and will likely wait until fall to reconsider the boycott.