Join us Sept. 14-16 in Miami to connect with top publishing leaders
Kellogg is trying out tweets as currency with its new pop-up shop in London. As The Next Web reports, people can go to the pop-up to buy Kellogg’s new crisps for the price of a tweet mentioning the Kellogg crisp and using the designated hashtag #tweetshop.
It’s a neat idea and a fun way to get brand recognition on Twitter. Uniqlo did something similar a little while ago by discounting clothing items every time someone tweeted about it. Social currency can work as an effective way for brands to get people to interact with them via social platforms. People get some essentially free stuff, and brands get social media engagement — it’s a win-win situation.
More in Marketing
Inside toy brand Sticki Rolls’ YouTube strategy to win over Gen Alpha
Toy brand Sticki Rolls is hoping to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.
Walmart gets close to $3 billion in tariff refunds
Tariff refunds continue to bolster big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
Discord adds lower funnel with outcomes push
Discord is pushing its ad business further down the funnel, betting that its gaming communities can deliver more than impressions.