Kellogg is trying out tweets as currency with its new pop-up shop in London. As The Next Web reports, people can go to the pop-up to buy Kellogg’s new crisps for the price of a tweet mentioning the Kellogg crisp and using the designated hashtag #tweetshop.
It’s a neat idea and a fun way to get brand recognition on Twitter. Uniqlo did something similar a little while ago by discounting clothing items every time someone tweeted about it. Social currency can work as an effective way for brands to get people to interact with them via social platforms. People get some essentially free stuff, and brands get social media engagement — it’s a win-win situation.
More in Marketing
TikTok courts CMOs with first-ever Collective, as it targets bigger budgets
In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is only part of the platform’s sharper 2026 commercial strategy: targeting larger, long-term ad budgets, courting independent agencies, and positioning itself as a serious competitor to Meta in 2026.
Amid competition for sponsors, top sports clubs are investing in social media operations
Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club’s social following.
Rising gas prices could be the straw that breaks consumer spending
The rising fuel costs have experts predicting a rapid ripple effect on the U.S. retail industry.