Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Kellogg is trying out tweets as currency with its new pop-up shop in London. As The Next Web reports, people can go to the pop-up to buy Kellogg’s new crisps for the price of a tweet mentioning the Kellogg crisp and using the designated hashtag #tweetshop.
It’s a neat idea and a fun way to get brand recognition on Twitter. Uniqlo did something similar a little while ago by discounting clothing items every time someone tweeted about it. Social currency can work as an effective way for brands to get people to interact with them via social platforms. People get some essentially free stuff, and brands get social media engagement — it’s a win-win situation.
More in Marketing
The chance to win the holiday marketing season has already come and gone, per Traackr’s holiday report
The influencer marketing platform tracked the top brands according to VIT, Traackr’s proprietary metric for visibility, impact and trust.
The EU’s Digital Omnibus offers relief for ad tech, but hands more power to Big Tech and AI agents
What it means for GDPR, ad tech and the online media industry as a whole.
Future of Marketing Briefing: Bold call – the legacy influencer agency doesn’t fit the new market
The influencer shops that once drew investor enthusiasm are now ceding ground to tools that promise scale, predictability and a cleaner margin story.