Kellogg is trying out tweets as currency with its new pop-up shop in London. As The Next Web reports, people can go to the pop-up to buy Kellogg’s new crisps for the price of a tweet mentioning the Kellogg crisp and using the designated hashtag #tweetshop.
It’s a neat idea and a fun way to get brand recognition on Twitter. Uniqlo did something similar a little while ago by discounting clothing items every time someone tweeted about it. Social currency can work as an effective way for brands to get people to interact with them via social platforms. People get some essentially free stuff, and brands get social media engagement — it’s a win-win situation.
More in Marketing
More brands are blending deterministic and probabilistic data for hybrid targeting approaches
Advertisers are exploring AI-assisted lookalike modeling for new audience targeting approaches — brought on by the fading third-party cookie.
The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement
The Home Depot is pitching a new acronym: ROMO, or return on marketing objectives, in addition to return on ad spend (ROAS) to help marketers paint a more holistic picture of their campaign efficacy.
‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
Elon Musk has become a polarizing figure given his role in President Donald Trump’s administration and it looks like the ripple effects of that polarization are affecting the Tesla brand.