10 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

JWT’s Eastman to Discuss Agility at Digiday Agency

Digital media has taken agencies by storm. Both large and small shops are constantly evolving in order to stay afloat in the ever-changing environment. One of the biggest challenges facing larger agencies today is an ever-increasing metabolism, particularly when it comes to staying up to speed with smaller, perhaps more nimble shops.

JWT North America CEO David Eastman will address this issue and other challenges large shops are facing today at the Digiday Agency Summit in Scottsdale, Ariz., March 19-21. As the head of one of the largest U.S. agencies — as well as its worldwide digital director — he’s perfectly suited to address JWT’s digital agility and lessons learned in the area of digital media.

David is joining a lineup of executives that include Huw Griffiths, global chief performance officer at UM; Richard Sussman, svp, U.S. director of performance analytics at Initiative; Jeff Lanctot, global chief media officer at Razorfish; Ivan Perez-Armendariz, chief digital officer at CP+B; David Smith, founder and CEO of Mediasmith; and Julian Zilberbrand, svp and global digital director of the technology activation group at Starcom Media Group.

Register today, and continue to check the agenda as we confirm more speakers and topics!

 

More in Marketing

After early success, the NFL plans more creator-led broadcasts

After tapping four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already figuring out who’s next,

The header image shows a computer with the words "Gift Guide" on the screen.

How AI is reinventing the holiday gift guide

Beyond driving immediate sales, brands this year are angling to get into gift guides to help them with SEO and GEO.

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars

Micro dramas are attracting attention, so Digiday has charted the format’s revenue forecasts and viewership, to understand how we got here.