12 SPOTS LEFT:

Join us at the Digiday Publishing Summit from March 24-26 in Vail

VIEW EVENT

JWT’s Eastman to Discuss Agility at Digiday Agency

Digital media has taken agencies by storm. Both large and small shops are constantly evolving in order to stay afloat in the ever-changing environment. One of the biggest challenges facing larger agencies today is an ever-increasing metabolism, particularly when it comes to staying up to speed with smaller, perhaps more nimble shops.

JWT North America CEO David Eastman will address this issue and other challenges large shops are facing today at the Digiday Agency Summit in Scottsdale, Ariz., March 19-21. As the head of one of the largest U.S. agencies — as well as its worldwide digital director — he’s perfectly suited to address JWT’s digital agility and lessons learned in the area of digital media.

David is joining a lineup of executives that include Huw Griffiths, global chief performance officer at UM; Richard Sussman, svp, U.S. director of performance analytics at Initiative; Jeff Lanctot, global chief media officer at Razorfish; Ivan Perez-Armendariz, chief digital officer at CP+B; David Smith, founder and CEO of Mediasmith; and Julian Zilberbrand, svp and global digital director of the technology activation group at Starcom Media Group.

Register today, and continue to check the agenda as we confirm more speakers and topics!

 

https://digiday.com/?p=29267

More in Marketing

The Rundown: Google Chrome’s IP tracking updates 

Per its latest update, third parties will be ‘proxied’ when it comes to tracking IP addresses and limiting fingerprinting, in incognito sessions.

How advertisers are reacting to Google’s declining share of the search market

Google’s share of the search market’s fallen recently, suggesting changes in user habits have gained momentum. How are brands responding?

Inside the Omnicom-IPG meeting with consultants: What marketers learned — and what’s still a mystery

Omnicom CEO John Wren and IPG’s Philippe Krakowsky haven’t exactly been shy about their stance on the proposed deal between both groups since it was unveiled last December.