Digital media has taken agencies by storm. Both large and small shops are constantly evolving in order to stay afloat in the ever-changing environment. One of the biggest challenges facing larger agencies today is an ever-increasing metabolism, particularly when it comes to staying up to speed with smaller, perhaps more nimble shops.
JWT North America CEO David Eastman will address this issue and other challenges large shops are facing today at the Digiday Agency Summit in Scottsdale, Ariz., March 19-21. As the head of one of the largest U.S. agencies — as well as its worldwide digital director — he’s perfectly suited to address JWT’s digital agility and lessons learned in the area of digital media.
David is joining a lineup of executives that include Huw Griffiths, global chief performance officer at UM; Richard Sussman, svp, U.S. director of performance analytics at Initiative; Jeff Lanctot, global chief media officer at Razorfish; Ivan Perez-Armendariz, chief digital officer at CP+B; David Smith, founder and CEO of Mediasmith; and Julian Zilberbrand, svp and global digital director of the technology activation group at Starcom Media Group.
Register today, and continue to check the agenda as we confirm more speakers and topics!
More in Marketing
Manchester City uses Fortnite to expand its global audience
As Manchester City rolls out its own Fortnite experience, it will have to contend with the fact that this brand new world does not come with a pre-existing user base. To address this problem, the company plans to leverage its network of players and talent to spread the word across their social feeds.
How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024
In 2024, Chipotle’s choice to court the relatively niche fighting game community appears to have paid off. According to a joint study by YouGov and the agency rEvolution, which helped develop Chipotle’s gaming strategy, U.S. esports fans between the ages of 18 and 44 reported a nearly 100% increase in their intent to purchase Chipotle following the brand’s esports campaign last year.
How Revolut’s creator strategy is benefitting from YouTube’s long-form swing
The challenger bank is prioritizing YouTube creators in bid to reach consumers.