for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
You think you know Cannes, but do you really? Veterans are aware that there is much more to understand about the Cannes Lions festival than simply knowing where decent coffee or drinks are to be found. In a nod to Judgmental Maps, we present a very judgmental map of Cannes so you know exactly where to go — and what to steer clear of.
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Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces
The three-year partnership will see Ipsy’s logo show up on the Aces’ jerseys, on the free-throw line of the court and on the backboard of the Aces’ home court.
Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
Advertisers are rewriting the branded entertainment playbook for a sports-focused media landscape.
Possible expands not only its area but also its marketer presence, aka ‘gold dust’
Besides taking over an adjacent hotel, the conference is holding more events on the beach as it ramps up its meetups between marketers and vendors.