Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
You think you know Cannes, but do you really? Veterans are aware that there is much more to understand about the Cannes Lions festival than simply knowing where decent coffee or drinks are to be found. In a nod to Judgmental Maps, we present a very judgmental map of Cannes so you know exactly where to go — and what to steer clear of.
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Key takeaways from Digiday’s 2024 Gaming Advertising Forum
Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.
‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
Jaguar’s attempt at a sleek, ultra-modern rebrand replete with art-house aesthetics has been the talk of the water cooler – excuse me, LinkedIn – this week.
The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO Jeff Green insisted they were off-base.