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Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
You think you know Cannes, but do you really? Veterans are aware that there is much more to understand about the Cannes Lions festival than simply knowing where decent coffee or drinks are to be found. In a nod to Judgmental Maps, we present a very judgmental map of Cannes so you know exactly where to go — and what to steer clear of.
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The days of neatly separating search from social are over. Now, marketers are following creators into a space where discovery, influence and conversion all live on the same feeds.
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Getting into the checkout game would be indicative of a different direction for OpenAI, which, back in December, said it had “no active plans to pursue advertising.”
Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack
Brands have previously tipped their toes into editorial by launching whole media publications — think MEL Magazine from Dollar Shave Club or Here Magazine from Away.