Soil Your Pants? Citi Bike’s Got You Covered

When it comes to real-time marketing, it sometimes pays to get into someone’s pants.

Paull Young, the director of digital media at charity: water, was on his way to a Friday morning meeting last week, pedaling along on a Citi Bike when disaster struck:

Screen Shot 2013-12-09 at 4.38.35 PM

 

Thankfully, Young was unharmed, if a bit inconvenienced.

Screen Shot 2013-12-09 at 4.41.54 PM

 

Seeing Young’s distress call over Twitter, Citi Bike sprang into action with an assist from JCrew — and even included a cute hashtag.

Screen Shot 2013-12-09 at 4.44.40 PM

 

Young emerged from his meeting for a delightful surprise (albeit a bit late to save face for his appointment):

Screen Shot 2013-12-09 at 4.49.29 PM

 

Screen Shot 2013-12-09 at 4.53.03 PM

Happy to continue using Citi Bike as his method of transportation, Young took a trip to pick up some new slacks with his gift card.

Screen Shot 2013-12-09 at 4.55.53 PM

 

If only Citi Bike were as quick to help us out when we can find a cycle — or, for that matter, a free dock to park it in.

More in Marketing

Consumer sentiment heading into the holidays is low, but that could mislead marketers

Consumer sentiment’s low going into the holiday season, but marketers shouldn’t take it as a sign to retreat from the fray.

When CMOs pay for agents not agencies: S4 Capital’s AI gambit

S4 Capital execs say the quiet part out loud: AI is eating the ad industry.

Ferrero’s Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise

The brand exec shared how Ferrero is rethinking retail media as a full-funnel tool — but challenges remain — at the Retail Media Advertising Strategies event in New York City.