When it comes to real-time marketing, it sometimes pays to get into someone’s pants.
Paull Young, the director of digital media at charity: water, was on his way to a Friday morning meeting last week, pedaling along on a Citi Bike when disaster struck:
Thankfully, Young was unharmed, if a bit inconvenienced.
Seeing Young’s distress call over Twitter, Citi Bike sprang into action with an assist from JCrew — and even included a cute hashtag.
Young emerged from his meeting for a delightful surprise (albeit a bit late to save face for his appointment):
Happy to continue using Citi Bike as his method of transportation, Young took a trip to pick up some new slacks with his gift card.
If only Citi Bike were as quick to help us out when we can find a cycle — or, for that matter, a free dock to park it in.
More in Marketing
The Disney-OpenAI deal and generative AI copyright concerns
This week’s Digiday Podcast delves into the copyright concerns and potential trademark issues surrounding brands’ use of generative AI tools, with Davis Wright Tremaine partner Rob Driscoll.
‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion
David Brody, vp, global partner management group lead at the NBA, explains its pitch to sponsor brands and how expansion isn’t far off.
New partnerships, marketing fuel BNPL’s holiday surge
This holiday season, more brands deployed BNPL services with different payment options beyond the more familiar “pay-in-four” structure.