Digiday Publishing Summit

Connect with execs from Axios, The New York Times, Paramount and more.

VIEW PASSES

Is tying C-suite bonuses to DEI targets the answer to greater workplace equality?

Money talks, as the old saying goes. But will that end up being the case when it comes to progress on diversity, equality and inclusion?

It seems that’s a philosophy a growing number of companies are subscribing to, choosing to make leaders more accountable for DE&I by tying senior bonuses to progress. PWC’s 2022 global CEO survey showed that 11% of global CEOs have gender representation targets in their annual bonus or long-term incentive plans, while 8% have the same for racial and ethnic diversity targets. 

It’s a strategy companies like global advertising network Dentsu, General Motors (GM) and McDonalds have implemented, centering an element of senior bonuses around meeting DE&I targets. 

For the full story first reported on and published by Digiday sibling WorkLife, click here.

More in Marketing

NASCAR rebuilds its commercial engine to tempt back motorsports fans

Behind the scenes, the motorsport and racetrack business hopes a commercial refit and consumer-facing hero campaign can help it hold the line amid F1’s growing U.S. popularity.

To manage 300,000 creators, Unilever automates everything but the relationship

Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions.

Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.