Is tying C-suite bonuses to DEI targets the answer to greater workplace equality?
Money talks, as the old saying goes. But will that end up being the case when it comes to progress on diversity, equality and inclusion?
It seems that’s a philosophy a growing number of companies are subscribing to, choosing to make leaders more accountable for DE&I by tying senior bonuses to progress. PWC’s 2022 global CEO survey showed that 11% of global CEOs have gender representation targets in their annual bonus or long-term incentive plans, while 8% have the same for racial and ethnic diversity targets.
It’s a strategy companies like global advertising network Dentsu, General Motors (GM) and McDonalds have implemented, centering an element of senior bonuses around meeting DE&I targets.
For the full story first reported on and published by Digiday sibling WorkLife, click here.
More in Marketing
Brian Monahan exits Albertsons Media Collective amid leadership shake-up
Former Dentsu executive Brian Monahan exits Albertsons Media Collective as retail media shifts under CMO Emily Turner.
TikTok’s ad network bet: More reach, more budget
TikTok wants to become a bigger part of advertisers’ media budgets by selling inventory beyond its own app.
OpenAI moves to make ChatGPT Ads more measurable — and more visual
OpenAI is adding a new format, measurement tools and brand suitability testing as it looks to attract bigger budgets.