Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Is tying C-suite bonuses to DEI targets the answer to greater workplace equality?
Money talks, as the old saying goes. But will that end up being the case when it comes to progress on diversity, equality and inclusion?
It seems that’s a philosophy a growing number of companies are subscribing to, choosing to make leaders more accountable for DE&I by tying senior bonuses to progress. PWC’s 2022 global CEO survey showed that 11% of global CEOs have gender representation targets in their annual bonus or long-term incentive plans, while 8% have the same for racial and ethnic diversity targets.
It’s a strategy companies like global advertising network Dentsu, General Motors (GM) and McDonalds have implemented, centering an element of senior bonuses around meeting DE&I targets.
For the full story first reported on and published by Digiday sibling WorkLife, click here.
More in Marketing
The case for and against AI token capping
Apple is placing strict limits on its staffers’ AI token consumption. Should the marketing sector take a similar path?
Reddit dangles seasonal ad credits but advertisers still want better proof it works all year round
Q4 credits may bring advertisers to Reddit, but concerns about measurement and its ad capabilities make it harder to secure year-round spend.
Amid a difficult transitional year, The Trade Desk posts a rare quarterly revenue decline
The Trade Desk’s Jeff Green hints at potential M&A, while rival DSP Viant buys Waymark.