Is tying C-suite bonuses to DEI targets the answer to greater workplace equality?

Money talks, as the old saying goes. But will that end up being the case when it comes to progress on diversity, equality and inclusion?

It seems that’s a philosophy a growing number of companies are subscribing to, choosing to make leaders more accountable for DE&I by tying senior bonuses to progress. PWC’s 2022 global CEO survey showed that 11% of global CEOs have gender representation targets in their annual bonus or long-term incentive plans, while 8% have the same for racial and ethnic diversity targets. 

It’s a strategy companies like global advertising network Dentsu, General Motors (GM) and McDonalds have implemented, centering an element of senior bonuses around meeting DE&I targets. 

For the full story first reported on and published by Digiday sibling WorkLife, click here.

More in Marketing

The official judgmental map of Cannes Lions 2026

This map won’t tell you where to go during Cannes Lions. It will tell you where you actually are.

The definitive Digiday guide to what’s in and out at Cannes 2026

Here’s what’s in and out for the Cannes Lions International Festival of Creativity.

As AI reshapes search, TikTok turns discovery into a performance pitch

The platform argues rising search activity is evidence that discovery is increasingly driving performance outcomes advertisers expect.