Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
Is tying C-suite bonuses to DEI targets the answer to greater workplace equality?
Money talks, as the old saying goes. But will that end up being the case when it comes to progress on diversity, equality and inclusion?
It seems that’s a philosophy a growing number of companies are subscribing to, choosing to make leaders more accountable for DE&I by tying senior bonuses to progress. PWC’s 2022 global CEO survey showed that 11% of global CEOs have gender representation targets in their annual bonus or long-term incentive plans, while 8% have the same for racial and ethnic diversity targets.
It’s a strategy companies like global advertising network Dentsu, General Motors (GM) and McDonalds have implemented, centering an element of senior bonuses around meeting DE&I targets.
For the full story first reported on and published by Digiday sibling WorkLife, click here.
More in Marketing
Retailers turn to digital rebates as alcohol sales slump
Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.
Advertisers aren’t happy about picking up Meta’s European tax tab
As things stand, Meta hasn’t provided any communication to ad execs about these additional fees, beyond the email shared with Digiday.
Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established
The days of ‘fake it ’til you make it’ are coming to an end.