Only a few spots left to join us for AI Marketing Strategies

Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others

SECURE YOUR SEAT

Is tying C-suite bonuses to DEI targets the answer to greater workplace equality?

Money talks, as the old saying goes. But will that end up being the case when it comes to progress on diversity, equality and inclusion?

It seems that’s a philosophy a growing number of companies are subscribing to, choosing to make leaders more accountable for DE&I by tying senior bonuses to progress. PWC’s 2022 global CEO survey showed that 11% of global CEOs have gender representation targets in their annual bonus or long-term incentive plans, while 8% have the same for racial and ethnic diversity targets. 

It’s a strategy companies like global advertising network Dentsu, General Motors (GM) and McDonalds have implemented, centering an element of senior bonuses around meeting DE&I targets. 

For the full story first reported on and published by Digiday sibling WorkLife, click here.

More in Marketing

The case for and against retail media networks as brand-building channels

Retail media networks pitch brand-building on shopper data, but ROI metrics, costs and budget fights hold them back.

Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands

For brands, Pinterest executives said, the opportunity is huge. Pinterest’s user base is growing and, importantly for many companies, young.