Is tying C-suite bonuses to DEI targets the answer to greater workplace equality?

Money talks, as the old saying goes. But will that end up being the case when it comes to progress on diversity, equality and inclusion?
It seems that’s a philosophy a growing number of companies are subscribing to, choosing to make leaders more accountable for DE&I by tying senior bonuses to progress. PWC’s 2022 global CEO survey showed that 11% of global CEOs have gender representation targets in their annual bonus or long-term incentive plans, while 8% have the same for racial and ethnic diversity targets.
It’s a strategy companies like global advertising network Dentsu, General Motors (GM) and McDonalds have implemented, centering an element of senior bonuses around meeting DE&I targets.
For the full story first reported on and published by Digiday sibling WorkLife, click here.
More in Marketing

While client climate commitments waver, some media agencies are doubling down
Agencies hope B Corp status is still an effective calling card, but momentum among brands is turning due to a changed political climate.

‘Gag orders all around’: Confessions of a comms professional on DEI backlash
DEI backlash puts ‘gag order’ on communication professional clients.

Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails
The desire to crack the code of successful social marketing is something that often allows social media managers and strategists a bit more creative freedom — a necessity for a brand to truly find a way to break through.