Join us Oct. 15-17 in Phoenix to connect with top media buyers
Is tying C-suite bonuses to DEI targets the answer to greater workplace equality?

Money talks, as the old saying goes. But will that end up being the case when it comes to progress on diversity, equality and inclusion?
It seems that’s a philosophy a growing number of companies are subscribing to, choosing to make leaders more accountable for DE&I by tying senior bonuses to progress. PWC’s 2022 global CEO survey showed that 11% of global CEOs have gender representation targets in their annual bonus or long-term incentive plans, while 8% have the same for racial and ethnic diversity targets.
It’s a strategy companies like global advertising network Dentsu, General Motors (GM) and McDonalds have implemented, centering an element of senior bonuses around meeting DE&I targets.
For the full story first reported on and published by Digiday sibling WorkLife, click here.
More in Marketing

How FanDuel’s Amazon Prime NBA sponsorship extends beyond the court logo
Fanduel is the first sponsor of Amazon Prime’s NBA coverage. Its innovative approach could set the pace for future partnerships.

Vibe marketing was a joke – until OpenAI got involved
OpenAI just made marketing’s next identity crisis official.

With Microsoft in tow, Amazon’s DSP tightens its grip on the open web
Microsoft is the latest in a string of partnerships that Amazon has announced recently.