Introducing Is This The Metaverse?, a podcast answering exactly that question

This article is part of a special Digiday Podcast series that breaks down how people are translating their physical lives into virtual worlds — and how brands and platforms are looking to make money from all this activity. More from the series →
Subscribe: Apple Podcasts | Stitcher | Spotify
This September, Digiday is presenting Is This The Metaverse?, a podcast breaking down the many different ways people are translating their physical lives into virtual worlds — and how brands and platforms are looking to make money from all this activity.
In six episodes, Is This The Metaverse? elevates the perspective of both the companies converting physical experiences into virtual entertainment — via fitness, concerts, fashion, advertising and coworking — and the individuals who are actually hanging out inside these virtual spaces. It will explore why people are motivated to spend time inside the metaverse, and how their motivations can mesh, or clash, with the platforms’ desire to make a profit.
Is This The Metaverse? is co-hosted by Alexander Lee, Digiday’s senior gaming and esports reporter, and Digiday audio producer Sara Patterson, with Glossy international fashion reporter Zofia Zwieglinska guest-hosting an episode on virtual fashion. Subscribe to Is This The Metaverse? now on Apple Podcasts — or wherever you get your podcasts.
More in Marketing

While client climate commitments waver, some media agencies are doubling down
Agencies hope B Corp status is still an effective calling card, but momentum among brands is turning due to a changed political climate.

‘Gag orders all around’: Confessions of a comms professional on DEI backlash
DEI backlash puts ‘gag order’ on communication professional clients.

Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails
The desire to crack the code of successful social marketing is something that often allows social media managers and strategists a bit more creative freedom — a necessity for a brand to truly find a way to break through.