Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

Here’s what marketers need to know about Roblox Developers Conference 2024
Gaming & Esports

Why most — but not all — Esports World Cup stakeholders consider the event a success
Gaming & Esports

Why the US Open is building a tennis metaverse inside Roblox
Gaming & Esports

Why Riot Games is leaning into DEI as other brands pull away
Gaming & Esports

Car brands from BMW to Volkswagen lean into in-car gaming
Gaming & Esports

How creator-owned teams are shaking up the esports industry
Gaming & Esports

Why Wendigoon and other creators are taking talent management into their own hands
Gaming & Esports

Why puzzle fans lined up around the block for New York Times Games’ first live event
Gaming & Esports

How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024
Gaming & Esports

Teaming up to educate the market: A conversation with two in-game advertising CEOs
Gaming & Esports

How Adidas’ avatar launch signals the brand’s continued confidence in Web3
Gaming & Esports

Why ESL is undergoing a 25th anniversary brand refresh
Gaming & Esports

Earnings wrap-up: A tumultuous time for the gaming industry

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