Alexander Lee

Gaming & Esports Reporter

alee@digiday.com @alexleewastaken

Gaming & Esports

In-game advertising experts question Microsoft and Sony’s gaming advertising plans

7 hours ago | By Alexander Lee
Gaming & Esports

How the layoffs at Upcomer show the challenges of public ownership in esports media

By Alexander Lee
Gaming & Esports

Why Snap and Saber Interactive are promoting the release of Evil Dead: The Game with an AR magazine cover

By Alexander Lee
Gaming & Esports

Fortnite Creative’s creator economy represents the future of metaversal brand activations

By Aron Garst
Gaming & Esports

Game developers are angling to become the next big media owners — and brands are taking notice

By Alexander Lee
Gaming & Esports

How the Overwatch League is generating fan engagement with a March-Madness-style bracket contest

By Alexander Lee
Evolving Agencies

The Rundown: Why WPP/Epic Games partnership signals the next level of commitment to prepping for the metaverse

By Alexander Lee and Michael Bürgi
Gaming & Esports

How The Sandbox’s first virtual pride parade highlights the importance of diversity in the metaverse

By Alexander Lee
Gaming & Esports

Why Twitch signaled a recommitment to creators at IAB NewFronts

By Alexander Lee
Gaming & Esports

WTF is the difference between gaming and esports?

By Alexander Lee
Gaming & Esports

Why companies are developing new tools and metrics to measure gaming advertising

By Alexander Lee
Gaming & Esports

Why North Carolina is becoming the Silicon Valley of the metaverse

By Alexander Lee
Gaming & Esports

‘The model is shifting’: In esports, brand dollars increasingly follow the personalities

By Alexander Lee | and Seb Joseph

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