Alexander Lee

Gaming & Esports Reporter

alee@digiday.com @alexleewastaken

Gaming & Esports

How a Minecraft influencer is bringing advertisers to the platform
Gaming & Esports

As Twitter’s gaming community navigates uncertainty, other platforms stand to benefit
Gaming & Esports

How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
Gaming & Esports

How the FTX crash reveals the esports industry’s crypto partnership problem
Gaming & Esports

How to spot the real experts in the metaverse — and avoid the BS
Gaming & Esports

Cómo Candy Crush quiere expandirse aún más en su décimo aniversario
Gaming & Esports

Why a prominent esports organization is starting its own record label
Gaming & Esports

How Candy Crush wants to expand even more on its 10th anniversary
Gaming & Esports

Supporting creators in both entertainment and entrepreneurship: A Q&A with RTS vp of talent management Sue Lee
Gaming & Esports

How Riot Games developed its brand identity for the League of Legends World Championship
Gaming & Esports

TikTok denies plans for an ad-driven gaming tab as it works to embrace the gaming community
Gaming & Esports

Trading paid media for social-first: Inside Riot Games and We Are Social’s ‘Wild Rift’ campaign
Gaming & Esports

Why Apple’s SKAdNetwork 4.0 release could affect mobile app measurement

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