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Alexander Lee
Gaming and Esports Reporter
Alexander Lee is a reporter covering gaming and esports for Digiday.
Alexander Lee
Gaming and Esports Reporter
Alexander Lee is a reporter covering gaming and esports for Digiday.
Gaming & Esports
Why Esports World Cup sponsors aren’t in it for the viewership
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Gaming & Esports
Gaming’s rise at San Diego Comic-Con reflects a broader cultural ascendance
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Gaming & Esports
Why gaming venture capital funding is down in Q2 2024
Gaming & Esports
Manchester City uses Fortnite to expand its global audience
Gaming & Esports
How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024
Gaming & Esports
Why angel investor Matthew Ball still believes in the metaverse
Gaming & Esports
The era of the in-depth brand and gaming creator partnership has arrived
Gaming & Esports
Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences
Gaming & Esports
Electronic Arts’ ad tech hiring plans signal the publisher’s streamlined advertising dreams
Gaming & Esports
How the Dr Disrespect scandal sent the gaming industry’s whisper network into overdrive
Gaming & Esports
How Fortnite and Roblox are becoming marketing tools for the music industry
Gaming & Esports
YouTuber Dr Disrespect’s inappropriate conduct seemed to be an open secret in the industry
Gaming & Esports
As controversy builds, the clock is ticking for noted livestreamer Dr Disrespect’s sponsors
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