Alexander Lee

Gaming & Esports Reporter

alee@digiday.com @alexleewastaken

Gaming & Esports

How brands and creators are using Roblox’s new Materials tool to boost the realism of their virtual worlds

By Alexander Lee
Esports

Cómo los eventos de juegos de lucha podrían ser un modelo de éxito en los deportes electrónicos en vivo

By Alexander Lee
Gaming & Esports

How fighting game events could provide a blueprint for success in live esports

By Alexander Lee
Gaming & Esports

Why succeeding in gaming is critical for Netflix’s long-term plans

By Alexander Lee
Gaming & Esports

How a prominent streamer plans to make the metaverse marketing ecosystem more accessible to marketers

By Alexander Lee
Gaming & Esports

Why gaming and esports management agency Loaded is expanding into brand consulting

By Alexander Lee
Gaming & Esports

‘I’ve seen this play out in a bit of a different flavor’: Why an Activision Blizzard exec wanted to write the playbook on gaming marketing

By Alexander Lee
Gaming & Esports

Talent management firm Dulcedo prioritizes relationships with mid-sized esports orgs

By Alexander Lee
Publishing on the Blockchain

Why metaverse platforms are gamifying their virtual real estate to attract customers

By Alexander Lee
Gaming & Esports

Why NFTs must be transferable between platforms for the industry to survive

By Alexander Lee
Gaming & Esports

How FaZe Clan’s SPAC merger shows the challenges of public ownership in esports

By Alexander Lee
Gaming & Esports

‘Our entire industry is dying’: In esports media, layoff season is in full swing

By Alexander Lee
Gaming & Esports

Why Web3 and the metaverse shouldn’t be conflated: A Q&A with Matthew Ball

By Alexander Lee

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