Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

How gaming organization OTK strikes a balance between creator-ownership and more traditional executive experience
Gaming & Esports

Why the esports community’s toxicity is becoming the industry’s most enduring problem with brands
Gaming & Esports

In graphic detail: Gamers are warming up to in-game ads
Gaming & Esports

Mastercard traza el camino para convertirse en el procesador de pagos del metaverso
Gaming & Esports

Mastercard charts a path to becoming the metaverse’s default payment network
Gaming & Esports

How Roblox’s new ad standards could help assuage consumer advocates’ safety concerns
Gaming & Esports

As sponsors flee esports, teams are hiring women gamers to keep brands interested
The Confessions

‘You see so many orgs doubting the capability of esports right now’: Confessions of a content creator from the esports trenches
Gaming & Esports

IAB PlayFronts 2023 recap: In adland, the pace of change can be glacial
Gaming & Esports

Sports Illustrated’s new esports vertical is proof that mainstream media hasn’t given up on competitive gaming
Gaming & Esports

Why the esports industry is up in arms about the Olympic Esports Series
Gaming & Esports

The Washington Post looks to bring in new subscribers with its first in-house game, “On the Record”
Gaming & Esports

How GameSquare’s new chief innovation officer shows esports orgs’ changing approach to creator-executives

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