Alexander Lee

With user-generated content on the rise, platforms are emerging to support this new type of creator

Companies are coworking in the metaverse to stave off Zoom burnout and spark new types of collaboration

Why Immortals Gaming Club is turning the esports merch game on its head with its zero-profit strategy

‘Explosive’: Why esports companies are leveraging Snapchat to reach mobile gamers

In Asia and beyond, mobile gaming is on the rise — and esports organizations are starting to take notice

Jacob Wolf takes esports expertise to podcasting as he continues to influence a new generation of writers

Mixed-reality sports companies are building the pastimes, and brand activations, of the future

Why metaverse builders want to create safe, consensual virtual worlds

Esports organizations dream up new ways to support competitors as they transition to content creation

Cheat Sheet: The esports events every marketer should know

As in-person festivals return, physical and virtual events are converging

Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming

How esports companies are keeping fans engaged with adaptive, overlaid ads