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Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series
Q&A: Tim Armstrong on Web3, data and the ‘bundling’ of consumers
Media
Marketing
Future of TV
Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series
Alexander Lee
Gaming & Esports Reporter
alee@digiday.com
@alexleewastaken
Gaming & Esports
How brands and creators are using Roblox’s new Materials tool to boost the realism of their virtual worlds
By
Alexander Lee
Esports
Cómo los eventos de juegos de lucha podrían ser un modelo de éxito en los deportes electrónicos en vivo
By
Alexander Lee
Gaming & Esports
How fighting game events could provide a blueprint for success in live esports
By
Alexander Lee
Gaming & Esports
Why succeeding in gaming is critical for Netflix’s long-term plans
By
Alexander Lee
Gaming & Esports
How a prominent streamer plans to make the metaverse marketing ecosystem more accessible to marketers
By
Alexander Lee
Gaming & Esports
Why gaming and esports management agency Loaded is expanding into brand consulting
By
Alexander Lee
Gaming & Esports
‘I’ve seen this play out in a bit of a different flavor’: Why an Activision Blizzard exec wanted to write the playbook on gaming marketing
By
Alexander Lee
Gaming & Esports
Talent management firm Dulcedo prioritizes relationships with mid-sized esports orgs
By
Alexander Lee
Publishing on the Blockchain
Why metaverse platforms are gamifying their virtual real estate to attract customers
By
Alexander Lee
Gaming & Esports
Why NFTs must be transferable between platforms for the industry to survive
By
Alexander Lee
Gaming & Esports
How FaZe Clan’s SPAC merger shows the challenges of public ownership in esports
By
Alexander Lee
Gaming & Esports
‘Our entire industry is dying’: In esports media, layoff season is in full swing
By
Alexander Lee
Gaming & Esports
Why Web3 and the metaverse shouldn’t be conflated: A Q&A with Matthew Ball
By
Alexander Lee
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