Instagram is finally letting users shop what they see in their feeds.
The Facebook-owned platform announced last week that it would be rolling out a feature that lets brands tag products in their posts, linking out to a more detailed product page that leads users out of the app (for the first time, outside of an ad or link in bio) and onto a retailer’s website to purchase. The move has been long-anticipated by brands and Instagram users alike, as the social app drives product inspiration: Internal research shows that 60 percent of Instagram users reported having discovered new products and services on the platform.
To read the rest of this story, please visit Glossy.
More in Marketing
How gaming firm Overwolf quietly became one of the major players in gaming advertising
In August, Comscore released data indicating that Overwolf had become the fourth-most-visited gaming property in the United States, surpassing the platforms of competitors such as Activision Blizzard and Epic Games.
Programmatic marketers sound off on impact of AI-driven ad buys
Agency execs are dealing with AI-based ad buying tools limiting their abilities to optimize campaigns and redefining their value to clients.
A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
The data broker announced the deal Dec. 4, but stayed tight-lipped on the price.