Instagram video has been out for just over a month and already brands have been conducting innovative experiments with it.
As with Vine, Instagram video lends itself best to artsy stop-motion style videos; and with the longer time limit brands can really get creative. The most impressive and interesting brand Instagram videos tend to be the ones that use stop-motion, like this cool Lexus film the automaker made with the agency Team One.
Here are five more examples of brands making great Instagram stop-motion videos.
Topshop
The fashion brand is no stranger to Instagram video – we’ve given them props before. Here’s another one of its fun videos.
Malibu
To celebrate the summer solstice, the rum maker created this coconut sun video.
Zappos
The online retail brand gave a shout-out to Lacoste with this Lacoste alligator stop-motion video.
Forever21
Shoes dance on their own in this cutesy Forever21 video.
American Express
To promote its #AmexUNSTAGED! concert series, AmEx created this video of the band Kings of Leon being drawn.
More in Marketing
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
How Olly is updating its product detail pages for the AI era
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
Read on to learn more about the factors driving that shift, in graphic detail.