Instagram video has been out for just over a month and already brands have been conducting innovative experiments with it.
As with Vine, Instagram video lends itself best to artsy stop-motion style videos; and with the longer time limit brands can really get creative. The most impressive and interesting brand Instagram videos tend to be the ones that use stop-motion, like this cool Lexus film the automaker made with the agency Team One.
Here are five more examples of brands making great Instagram stop-motion videos.
Topshop
The fashion brand is no stranger to Instagram video – we’ve given them props before. Here’s another one of its fun videos.
Malibu
To celebrate the summer solstice, the rum maker created this coconut sun video.
Zappos
The online retail brand gave a shout-out to Lacoste with this Lacoste alligator stop-motion video.
Forever21
Shoes dance on their own in this cutesy Forever21 video.
American Express
To promote its #AmexUNSTAGED! concert series, AmEx created this video of the band Kings of Leon being drawn.
More in Marketing
Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel
The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.
‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.
Walmart-Vizio’s CTV measurement faces incrementality hurdle
Walmart’s Vizio deal promises closed-loop CTV measurement, but brands are waiting for data clean rooms and proof of incrementality.