#InsideAmazon: ‘Soul-crushing’ workplace slammed after New York Times exposé

Amazon unexpectedly found itself in damage control over the weekend in response to a blistering exposé published in the New York Times detailing the depressing work conditions at its sprawling Seattle campus.

The Times interviewed 100 current and former “Amazonians,” painting a less-than-stellar picture of a workplace environment where many fizzle out quickly. Employees are regularly seen crying at their desks because of blistering performance reviews, an anonymous feedback tool that employees use to backstab each other in order to advance themselves, and a non-existent work-life balance that pushes people to work 85 hour weeks.

And, unlike at other tech companies, there’s not even free food!

Reaction to the unfavorable piece was swift and strong. Gizmodo labeled Amazon’s workplace “soul crushing,” Slate jokingly said it was a “great place to work” — as long as you have no personal life or never get sick — and The Next Web slammed the Kindle-slinger as the “most evil company in technology.”

Those scathing headlines shocked Amazon into damage control. Although it doesn’t comment on “individual news stories” about itself, the company pointed reporters toward an absurdly long post on LinkedIn from an Amazonian that called the Times’ story “blatantly incorrect.”

The public flogging of Amazon even prompted CEO Jeff Bezos to circulate a memo on Monday to employees encouraging them to read the story but goes on to say that it “doesn’t describe the Amazon I know or the caring Amazonians I work with every day.”

“I strongly believe that anyone working in a company that really is like the one described in the NYT would be crazy to stay,” Bezos admits. “I know I would leave such a company.”

Bezos didn’t say if any of Amazon’s allegedly draconian practices were going to change.

The Times’ piece ignited the hashtag #InsideAmazon on social media to trend, racking up roughly 500 mentions with the hashtag. According to data obtained by Digiday from Brandwatch, conversation around the story garnered 17,000 mentions with negative sentiment outnumbering positive by 5-to-1.

Yet, the most horrific response to the story is a confession from an Amazon employee that says they don’t even break from working while in the bathroom. Still, the person writes anonymously on Motherboard that they haven’t experienced that brutal of an environment, but parts of it do ring true.

“The kicker of the feature comes from Amazon’s own recruiting video: ‘You either fit here or you don’t. You love it or you don’t. There is no middle ground.’ This is the perfect embodiment of Amazon’s corporate culture: If you don’t like it, you are the problem,” they write.

Image via Shutterstock.


More in Marketing

How some creators are using AI to make higher quality content – faster – for platforms

Some content creators are using generative AI tools to spark new levels of creativity and innovation and are sharing their experiences online in how they’re using these tools to streamline their workflows and boost productivity.

Research Briefing: Brands use Facebook less, dive into YouTube Shorts more

In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released reports on marketers’ evolving social media tactics, including how they’re using Facebook less and diving into YouTube Shorts more.

As crypto winter ramps up, why some marketers aren’t feeling the cold

In 2023, some brands’ executive boardrooms are still insulated from the chill of crypto winter, for better or worse. But the rising pressure of crypto skepticism has made it more urgent than ever for companies to figure out how to use blockchain technology to support their core offerings and customer base rather than simply dropping branded NFTs and hoping for the best.