Brands talk a lot about artificial intelligence and its potential to change the way they interact with customers, but few really understand what exactly that potential is or what it takes to make it real.
However, when Bank of America got a sense of the vision for its AI-enabled “digital assistant,” called erica, it didn’t take the bank long to gather the resources necessary to make her real.
“We realized that to do what we wanted, there would have to be a huge investment of time, energy and resources to make it happen,” said Henry Agusti, digital banking executive. the bank’s digital banking executive. “We committed to doing that very early on — about 9 or 10 months ago.”
More in Marketing
The Disney-OpenAI deal and generative AI copyright concerns
This week’s Digiday Podcast delves into the copyright concerns and potential trademark issues surrounding brands’ use of generative AI tools, with Davis Wright Tremaine partner Rob Driscoll.
‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion
David Brody, vp, global partner management group lead at the NBA, explains its pitch to sponsor brands and how expansion isn’t far off.
New partnerships, marketing fuel BNPL’s holiday surge
This holiday season, more brands deployed BNPL services with different payment options beyond the more familiar “pay-in-four” structure.