Inside Bank of Ireland’s New York innovation hub

Ireland’s largest bank is looking to build startup talent — and it’s looking beyond Ireland to do it.

Far from its other training spaces in Dublin, Cork, Limerick and Galway, the company last month opened its midtown Manhattan workspace to startups looking to expand to the U.S. market, its first outside the country. Through Startlab NYC, as its known, the bank offers 12 months of free office space combined with networking and mentorship opportunities.  The bank’s move mirrors those of other foreign-based banks building innovation labs in New York City — including Deutsche Bank, which opened a lab last month, BNP Paribas and Barclays.

Read the full story on tearsheet.co

Homepage image of Dublin workspace courtesy of Bank of Ireland

More in Marketing

Albertsons is putting digital screens for ads in more than a third of its stores

The retail giant has seen enough success in its digital screen network to begin a rollout in 800 of its 2,200-plus stores in 2026.

The Australian Open wants to be ‘the Super Bowl’ for experiential beauty marketing

“Tennis is in vogue at the moment,” said Roddy Campbell, director of partnerships and international business at Tennis Australia

The lead image shows a football player taking a selfie.

Dick’s invests in in-house influencers as brands seek control

Dick’s beefs up its in-house influencer program, joining brands moving to own creator relationships.