Inside Bank of Ireland’s New York innovation hub

Ireland’s largest bank is looking to build startup talent — and it’s looking beyond Ireland to do it.

Far from its other training spaces in Dublin, Cork, Limerick and Galway, the company last month opened its midtown Manhattan workspace to startups looking to expand to the U.S. market, its first outside the country. Through Startlab NYC, as its known, the bank offers 12 months of free office space combined with networking and mentorship opportunities.  The bank’s move mirrors those of other foreign-based banks building innovation labs in New York City — including Deutsche Bank, which opened a lab last month, BNP Paribas and Barclays.

Read the full story on tearsheet.co

Homepage image of Dublin workspace courtesy of Bank of Ireland

https://digiday.com/?p=231940

More in Marketing

Inside the strategy that grew Cristiano Ronaldo’s YouTube account to 1M subscribers in 90 minutes

Ronaldo has created the largest sports-themed YouTube channel on the web in two months – but he’s not done it alone.

Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics

Influencer marketing and agency execs believe marketers should instead zero in on understanding the influencers they work with and their audiences rather than totally bowing out during difficult moments.

Digiday+ Research: A look at brands’ 2024 holiday marketing plans

This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.