Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Ireland’s largest bank is looking to build startup talent — and it’s looking beyond Ireland to do it.
Far from its other training spaces in Dublin, Cork, Limerick and Galway, the company last month opened its midtown Manhattan workspace to startups looking to expand to the U.S. market, its first outside the country. Through Startlab NYC, as its known, the bank offers 12 months of free office space combined with networking and mentorship opportunities. The bank’s move mirrors those of other foreign-based banks building innovation labs in New York City — including Deutsche Bank, which opened a lab last month, BNP Paribas and Barclays.
Read the full story on tearsheet.co
Homepage image of Dublin workspace courtesy of Bank of Ireland
More in Marketing
How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’
Adopting generative AI and synthetic audiences, Kind North America’s marketing overhaul is cutting creative time and shifting agencies into strategic partners.
As would-be buyers and critics circle, WPP’s siege mentality deepens
The London holding company is beset by challenges and critics. A bunker philosophy and pushback may be emerging in response.
‘We’re in a league of our own’: How X is planning to take over the World Cup, starting with Draw Day
The platform is using the tournament’s draw as an early proving ground for a broader strategy to reassert its creator content around live events.