Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Inside Bank of Ireland’s New York innovation hub

Ireland’s largest bank is looking to build startup talent — and it’s looking beyond Ireland to do it.

Far from its other training spaces in Dublin, Cork, Limerick and Galway, the company last month opened its midtown Manhattan workspace to startups looking to expand to the U.S. market, its first outside the country. Through Startlab NYC, as its known, the bank offers 12 months of free office space combined with networking and mentorship opportunities.  The bank’s move mirrors those of other foreign-based banks building innovation labs in New York City — including Deutsche Bank, which opened a lab last month, BNP Paribas and Barclays.

Read the full story on tearsheet.co

Homepage image of Dublin workspace courtesy of Bank of Ireland

More in Marketing

Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroads

The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.

AI boosts discovery but reviews still seal the deal, new research shows

ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something.