Ikea just ‘loves’ that viral video of a girlfriend enduring her boyfriend’s puns
As exquisitely proven on 30 Rock, Ikea has the potential of tearing apart any relationship.
The big box store, home to unpronounceable furniture and 99-cent hot dogs, almost tore up another one. This time, a boyfriend follows his girlfriend around in an Australian Ikea and terrorizes her with puns mocking the Swedish product descriptions.
For example, he asks “Dana, have we Algot what we need?” or “Dana, my hair’s a bit fluffy. Can you remind me to Bygel later?” That goes on for two minutes, much to poor Dana’s dismay — and to our eyes, since it’s shot vertically.
Since the video was uploaded two weeks ago, it has racked up 3 million views and 200 comments, mostly praising the girlfriend for keeping her cool.
Ikea is also enjoying the wave of press, perhaps not surprisingly.
“Ikea loves it when people enjoy themselves in our stores during their shopping experience, we know people have fun with our unique names and we try not to take ourselves too seriously,” Janice Simonsen, an Ikea spokesperson, told Digiday.
You know who is not having any fun, though? Dana! Poor Dana.
More in Marketing
Cannes Briefing: As the line between brand and studio blurs, creators hold the pen
At Cannes the ad industry comes to terms with its entertainment ambitions.
Digiday Podcast at Cannes: From center stage to closed doors, inside X’s quiet Cannes strategy
Once a Cannes hotspot, Twitter Beach is no more. In this episode, we explore X’s quiet retreat from the Croisette—and why no one’s talking about the TikTok ban either.
Cannes Briefing: The Croisette class of the outpaced
While people are here to celebrate the work, they’re also here to figure out what’s actually working.