Ten passes left to attend the Digiday Publishing Summit
Ikea just ‘loves’ that viral video of a girlfriend enduring her boyfriend’s puns
As exquisitely proven on 30 Rock, Ikea has the potential of tearing apart any relationship.
The big box store, home to unpronounceable furniture and 99-cent hot dogs, almost tore up another one. This time, a boyfriend follows his girlfriend around in an Australian Ikea and terrorizes her with puns mocking the Swedish product descriptions.
For example, he asks “Dana, have we Algot what we need?” or “Dana, my hair’s a bit fluffy. Can you remind me to Bygel later?” That goes on for two minutes, much to poor Dana’s dismay — and to our eyes, since it’s shot vertically.
Since the video was uploaded two weeks ago, it has racked up 3 million views and 200 comments, mostly praising the girlfriend for keeping her cool.
Ikea is also enjoying the wave of press, perhaps not surprisingly.
“Ikea loves it when people enjoy themselves in our stores during their shopping experience, we know people have fun with our unique names and we try not to take ourselves too seriously,” Janice Simonsen, an Ikea spokesperson, told Digiday.
You know who is not having any fun, though? Dana! Poor Dana.
More in Marketing
WTF are AI agents? (video update)
Despite so much use of the A-word, it’s still early for AI agent adoption, meaning marketers should ask what agents are for, how they’re made, what they do, what they might do — and what they can’t do — including potential reputational risks.
‘Some brands will continue to take liberties’: Confessions of an influencer marketer on brands misusing creator content
While most brands do the right thing, there are still the odd few which try to cut corners, or, (more worryingly) think the same rules don’t apply to them.
What Blue Apron’s move to in-house its influencer marketing strategy says about the creator economy
Blue Apron has brought its influencer marketing in-house, part of a broader push to streamline operations following its $103 million acquisition by Wonder Group in 2023.