How the Agency Business is Like Tim Tebow

• “The agency business is like Tim Tebow: Everyone thinks we’re screwed, but here we are in the fourth quarter still winning.” –- Rob Norman, CEO, GroupM

• “Just because you can measure it, doesn’t mean you should.” – Nate Woodman, COO, Adnetik

• “There’s so much VC money being put to use with sneaker-designing parties.” — Eric Franchi, co-founder, Undertone

• “Big is good, only if big is smart.” — Rob Norman, CEO, GroupM, on the Yahoo-AOL-Microsoft ad alliance

• “I don’t believe you can be in the digital space now unless you make things.”– Jean-Philippe Maheu, CEO, Publicis Modem

• “You have to go from being the pilot to being the stewardess.” — Lars Bastholm, chief creative officer, Cheil USA

• “The fact that we’re still talking about the click-through rate, it’s like the world is flat.” — Aaron Broder, CEO of Evolve Media

• “Even if you are a brand advertiser, your goal is to drive people into a store to purchase.” -– Brian Lesser, CEO, Xaxis

• “Culture of fail is embraced — fail quickly but hope that one of the campaigns takes off.” — Darren Herman managing director, kbs+p Ventures, on agencies as VCs

• “It was an incredibly effective mechanism of trade.” — Quentin George, chief innovation officer, IPG Mediabrands, on the famed role of three-martini lunch in the ad process