Join us at the Digiday Publishing Summit from March 24-26 in Vail
How standards can solve data clean rooms’ interoperability issue
With the third-party cookie going away, advertisers, publishers, platforms and ad tech firms are looking for a new means of applying data to target ads to people and measure how those ads performed. And the data clean room has become among the most attractive options.
But there isn’t just one clean room. Platforms like Google, Meta and Amazon have their own clean rooms. And then media companies, advertisers and agencies are creating their own clean rooms powered by various clean room providers like Habu, InfoSum and Snowflake. The proliferation of all these different clean rooms is where things start to get messy.
In the video embedded below, Publicis Media’s Jess Simpson, Omnicom Media Group’s Marc Rossen, IAB Tech Lab’s Shailley Singh and Optable’s Bosko Milekic discuss data clean rooms’ interoperability issue and the potential for industry standards to solve the situation.
More in Marketing
In the pitch for brand dollars, retail media networks turn to creators
In the midst of the retail media network boom over the past two years, retailers including Walmart, Amazon and Target have increasingly started trying to monetize their creator networks and affiliate programs.
Digiday+ Research: Facebook and Instagram volley for dominance in brand marketing on Meta
Meta’s Facebook and Instagram platforms remain the examples of social marketing success. But whether Facebook or Instagram comes out on top changes on a regular basis.
What this year’s COPPA update means for marketers, with privacy expert Debbie Reynolds
The updated version of the U.S. children’s privacy law poses new challenges for companies to comply, Reynolds explained on the latest Digiday Podcast episode.