Secure your place at the Digiday Publishing Summit in Vail, March 23-25
How standards can solve data clean rooms’ interoperability issue
With the third-party cookie going away, advertisers, publishers, platforms and ad tech firms are looking for a new means of applying data to target ads to people and measure how those ads performed. And the data clean room has become among the most attractive options.
But there isn’t just one clean room. Platforms like Google, Meta and Amazon have their own clean rooms. And then media companies, advertisers and agencies are creating their own clean rooms powered by various clean room providers like Habu, InfoSum and Snowflake. The proliferation of all these different clean rooms is where things start to get messy.
In the video embedded below, Publicis Media’s Jess Simpson, Omnicom Media Group’s Marc Rossen, IAB Tech Lab’s Shailley Singh and Optable’s Bosko Milekic discuss data clean rooms’ interoperability issue and the potential for industry standards to solve the situation.
More in Marketing
Furniture.com was built for SEO. Now it’s trying to crack AI search
Furniture.com is among many dot-com companies grappling with how AI and chatbots are changing the way shoppers search for information.
Inside Amazon’s effort to shape the AI narrative on sustainability and ethics
As AI backlash grows, Amazon is trying to reshape the narrative — starting with journalists, creators and marketers.
Best Buy wants to be the hub for AI-powered hardware like glasses, laptops
The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.