Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
How standards can solve data clean rooms’ interoperability issue
With the third-party cookie going away, advertisers, publishers, platforms and ad tech firms are looking for a new means of applying data to target ads to people and measure how those ads performed. And the data clean room has become among the most attractive options.
But there isn’t just one clean room. Platforms like Google, Meta and Amazon have their own clean rooms. And then media companies, advertisers and agencies are creating their own clean rooms powered by various clean room providers like Habu, InfoSum and Snowflake. The proliferation of all these different clean rooms is where things start to get messy.
In the video embedded below, Publicis Media’s Jess Simpson, Omnicom Media Group’s Marc Rossen, IAB Tech Lab’s Shailley Singh and Optable’s Bosko Milekic discuss data clean rooms’ interoperability issue and the potential for industry standards to solve the situation.
More in Marketing
Why the 2026 midterms could mark a turning point for influencers in political campaigns
See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground.
Retailers are still figuring out how to tie AI goals to executive compensation
AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here’s why it’s still an anomaly in retail.
Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.