Connect with execs from Axios, The New York Times, Paramount and more.
How standards can solve data clean rooms’ interoperability issue
With the third-party cookie going away, advertisers, publishers, platforms and ad tech firms are looking for a new means of applying data to target ads to people and measure how those ads performed. And the data clean room has become among the most attractive options.
But there isn’t just one clean room. Platforms like Google, Meta and Amazon have their own clean rooms. And then media companies, advertisers and agencies are creating their own clean rooms powered by various clean room providers like Habu, InfoSum and Snowflake. The proliferation of all these different clean rooms is where things start to get messy.
In the video embedded below, Publicis Media’s Jess Simpson, Omnicom Media Group’s Marc Rossen, IAB Tech Lab’s Shailley Singh and Optable’s Bosko Milekic discuss data clean rooms’ interoperability issue and the potential for industry standards to solve the situation.
More in Marketing
How Bandit Running is expanding internationally while staying hyperlocal
Bandit’s focus on core running communities has helped it grow enough to start expanding outward.
Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech
Vista Equity and Quinti Capital place a 50% premium on stock, raising questions over where the PE firms see value.
Dentsu strikes Meta deal to build plumbing for mass influencer activation
Top CMOs are assembling armies of creators, but many lack the infrastructure required to get the most out of them. A deal between Dentsu and Meta aims to fix that problem.