The digital media industry often hears from all constituencies but often leaves out an important one: brands. That’s despite the fact that brands, and their budgets, are what makes the whole system go.
Next week’s Digiday Brand Conference, held Sept. 19 at the W New York, will change that, with executives from brands like Citi, Puma, GE, Nissan and Jack Daniel’s detailing what excites and frustrates them about digital media, their wins and losses, and what they wish would change in the industry.
Citi’s Linda Descano and Puma’s Remi Carlioz will take the stage to discuss how the two brands use content marketing to engage their customers. You’ll be surprised how similar a financial services provider and an athletic shoe maker can be — and what they can learn from each other from their trials and tribulations.
In a market that is ridden with campaigns using similar approaches, the event will also highlight case studies, from notable brands Vitaminwater, Elizabeth Arden and Jack Daniel’s. In each instance, a member of the team will present a unique campaign that is sure to get the audience thinking about differentiation.
Of course, the day would not be complete without a session on the ROI of social media. Attendees will hear from Nissan’s Erich Marx and Deep Focus’ Ian Schafer (who are, by the way, both up for a Sammy award later that night).
For more information and to register for the event, visit www.digidaybrandconference.com.
More in Marketing
Some creators say brands are delaying their holiday deals later than ever this year
After front-loading budgets in the first half of the year, brands strike last-minute deals with creators ahead of the holiday shopping season.
Agency new business crunch now permanent, say execs
Agencies report unreasonable deadlines and time commitments from clients are becoming more common, while new research reveals marketer and agency despair at pitch process.
How one Midwestern department stores sees itself as a ‘hidden gem’ for ‘Instagram brands’
Iowa-based Von Maur considers itself an underdog among department stores. But the retailer says it has unique qualities that are attracting hip brands like Dagne Dover, Ana Luisa and Lulus.