Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
The digital media industry often hears from all constituencies but often leaves out an important one: brands. That’s despite the fact that brands, and their budgets, are what makes the whole system go.
Next week’s Digiday Brand Conference, held Sept. 19 at the W New York, will change that, with executives from brands like Citi, Puma, GE, Nissan and Jack Daniel’s detailing what excites and frustrates them about digital media, their wins and losses, and what they wish would change in the industry.
Citi’s Linda Descano and Puma’s Remi Carlioz will take the stage to discuss how the two brands use content marketing to engage their customers. You’ll be surprised how similar a financial services provider and an athletic shoe maker can be — and what they can learn from each other from their trials and tribulations.
In a market that is ridden with campaigns using similar approaches, the event will also highlight case studies, from notable brands Vitaminwater, Elizabeth Arden and Jack Daniel’s. In each instance, a member of the team will present a unique campaign that is sure to get the audience thinking about differentiation.
Of course, the day would not be complete without a session on the ROI of social media. Attendees will hear from Nissan’s Erich Marx and Deep Focus’ Ian Schafer (who are, by the way, both up for a Sammy award later that night).
For more information and to register for the event, visit www.digidaybrandconference.com.
More in Marketing
Ikea’s CMO sees LLMs as the newest place a brand has to hold its line
LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.
Brands turn to content series and Jimi Hendrix to improve AI search performance
Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.
How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI
BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.