for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Retailers know holiday gifting can be a major pain, so they’re leveraging digital technologies to help consumers accelerate the process.
Building upon emerging technologies that were prominent this year, such as chatbots, subscription services and mobile apps, brands are getting innovative about helping shoppers identify gifts. Here are some of the digital hacks they’re offering:
The chatbot method
Earlier this year, Macy’s debuted its shopping assistant chatbot in partnership with Watson, IBM’s cognitive intelligence system. The program, called Macy’s On Call, serves as a digital shopping assistant, providing prospective products and insight to shoppers. The function is easily accessible on the Macy’s website via the “Help” dropdown, and it’s especially helpful for culling through inventory to choose gifts. To read the rest of this article, please visit Glossy.
More in Marketing
Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt
The pause signals Amazon is at least temporarily backing off a policy that had sparked coordinated pushback from its seller community.
OpenAI builds tool to track whether ChatGPT ads convert
The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.
Agencies compete for SEO talent as client demand for zero-click expertise surges
Media agencies across the industry are hoping to attract top organic search execs given how hot AI search is at the moment.