Nine passes left to attend the Digiday Publishing Summit
Retailers know holiday gifting can be a major pain, so they’re leveraging digital technologies to help consumers accelerate the process.
Building upon emerging technologies that were prominent this year, such as chatbots, subscription services and mobile apps, brands are getting innovative about helping shoppers identify gifts. Here are some of the digital hacks they’re offering:
The chatbot method
Earlier this year, Macy’s debuted its shopping assistant chatbot in partnership with Watson, IBM’s cognitive intelligence system. The program, called Macy’s On Call, serves as a digital shopping assistant, providing prospective products and insight to shoppers. The function is easily accessible on the Macy’s website via the “Help” dropdown, and it’s especially helpful for culling through inventory to choose gifts. To read the rest of this article, please visit Glossy.
More in Marketing
‘Consumers are dying to get out of their houses’: How Cinemark’s CMO is getting people back to the movies
A look at how consumer demand looks in the movie industry and what other retailers can learn from Cinemark’s loyalty and membership programs.
Platform and agency execs recommended must-reads to unwind during busy periods
Senior execs from the likes of TikTok, Snap, OMD USA, Publicis London and more let us in on their favorite page-turners to unwind.
In Graphic Detail: AI adoption increases, but U.S. consumers are still wary
Digiday has charted the rise of generative AI, big tech’s investment into AI as well as agencies’ top use cases and consumer sentiment.