Fashion is, naturally, all about the haves and the have-nots. And with 2016 behind us and a new year ahead, it’s time to take stock of who’s in the in crowd.
Over the last 12 months, social media tools have jostled for position in brand arsenals, influencers aged and the way we consume our fashion media has changed. For the fashion show, 2016 might go down as the year the lid blew open on decades’ worth of tradition. And 2017 might very well be the year Los Angeles replaces New York City as America’s fashion capital.
Just kidding. To read the rest of this story, please visit Glossy.
More in Marketing
Albertsons is putting digital screens for ads in more than a third of its stores
The retail giant has seen enough success in its digital screen network to begin a rollout in 800 of its 2,200-plus stores in 2026.
The Australian Open wants to be ‘the Super Bowl’ for experiential beauty marketing
“Tennis is in vogue at the moment,” said Roddy Campbell, director of partnerships and international business at Tennis Australia
Dick’s invests in in-house influencers as brands seek control
Dick’s beefs up its in-house influencer program, joining brands moving to own creator relationships.