Join us Sept. 14-16 in Miami to connect with top publishing leaders
Fashion is, naturally, all about the haves and the have-nots. And with 2016 behind us and a new year ahead, it’s time to take stock of who’s in the in crowd.
Over the last 12 months, social media tools have jostled for position in brand arsenals, influencers aged and the way we consume our fashion media has changed. For the fashion show, 2016 might go down as the year the lid blew open on decades’ worth of tradition. And 2017 might very well be the year Los Angeles replaces New York City as America’s fashion capital.
Just kidding. To read the rest of this story, please visit Glossy.
More in Marketing
Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes
Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead.
Instacart launches custom AI assistants for retailers
Retail giants like Walmart, Kroger and Amazon have launched AI assistants allowing consumers to ask for recommendations or curated shopping lists. Now, Instacart has made it easier for other retailers such as regional grocers to follow in their footsteps.
AI reshapes agency economics, but their contracts are still scrambling to catch up
AI is changing agency work. Agencies are adding provisions to existing contracts instead of rewriting their MSAs.