Secure your place at the Digiday Publishing Summit in Vail, March 23-25
The future of copyright protection in fashion may be decided by cheerleading uniforms.
The Supreme Court began oral arguments yesterday on Varsity Brands vs. Star Athletica, a case that may have significant implications for the fashion industry. The nation’s highest court will rule on copyright law on specific designs that are historically emblematic of cheerleading uniforms, namely chevron, stripes and zigzag patterns. The case has fostered discussion about the meaning of intellectual property in fashion and spurred the chief justices to consider legal issues pertaining to design.
To read the rest of this story, please visit Glossy.
More in Marketing
Best Buy wants to be the hub for AI-powered hardware like glasses, laptops
The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.
The in-house entertainment studio is having its social media team moment
Brands are becoming media companies (again). This time they mean it.
TikTok after the legal fight and why it’s coming for Meta’s ad dollars
With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta’s ad budgets.