Join us on July 30 in NYC for a breakfast & panel
George Lois on Donald Trump: ‘He’s anti-semitic. He’s a racist. He’s a thief.’
Legendary art director George Lois has worked on his share of political campaigns like Bobby Kennedy’s senate race and mayor Ed Koch’s re-election. Lois also designed several iconic political covers for Esquire. He’s even worked for Donald Trump, decades earlier before Trump entered the presidential race.
“I know him well. Believe me, I know him well,” said Lois whose agency Lois Pitts Gershon was tapped to create ads for Trump’s Atlantic City casinos during the 1980s. Lois worked for Trump for six months before dropping the contract.
“When we tried to get money out of him for what we did, he said, ‘We’ll give you 20 cents on the dollar.’ That’s a bad guy,” said Lois.
Watch to hear the full story and to find out if Lois would change Trump’s campaign message.
More in Marketing
Walmart reveals soccer fans’ World Cup shopping habits
New data is from Walmart is showing that consumer shopping habits shifted during the 2026 World Cup.
Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom
This year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.
Brands won this season of ‘Love Island USA’
Brands are eager to find their way into shows like Love Island USA and events that have become appointment viewing.